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Brushed Nickel Hooks

Fail

Shoppers spend only $53K a year here, so Brushed Nickel Hooks is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$53K/yr65K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
23%top-5 click share · 35 brands · 125 sellers

Flapen Score

Brushed Nickel Hooks against its category

The dotted line is the Tools & Home Improvement average. Past it, Brushed Nickel Hooks is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brushed Nickel Hooks market on Amazon at a glance

Shoppers on Amazon United States searched for Brushed Nickel Hooks 65K times last year and spent an estimated $53K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
5.4%
Market size, estimated
$53Ka year
Peak month
November1.4× the quietest month
Top search term
moen towel hook17K searches a year

02 · Price

A sale here is worth $15.00.

Listings sell for $15.00 on average, from $3.62 to $49.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.00 that is $0 to $2K a year per listing.

Average price
$15.00inside the $15 to $100 sweet spot
Price range
$3.62–$49.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #607 within Bathroom Hardware. It carries 1,150 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#607in Bathroom Hardware
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,150per listing
Listings tracked
94

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Brushed Nickel Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

125

Top-5 brand share

73%

Top 20: 94%

Top-5 click share

23%

Top 20: 57%

Open market

24%

  • Moen48%
  • DELTA11%
  • NearMoon6%
  • Mdvora4%
  • Fenas4%
  • Metaliby2%

Demand

Brushed Nickel Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Brushed Nickel Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moen towel hook17K/yr
  • brushed nickel robe hook10K/yr
  • double robe hook10K/yr
  • brushed nickel hook6K/yr
  • moen robe hook6K/yr
  • robe hook brushed nickel5K/yr
  • satin nickel towel hook4K/yr
  • double towel hooks for bathrooms5K/yr
  • towel hook stainless steel2K/yr

Reviews and returns

What reviews say buyers love and hate about Brushed Nickel Hooks

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
4.2%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brushed Nickel Hooks questions

Answered from the same tracked data.