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Brushed Nickel Door Knobs

Maybe

Products sell for $41.72 on average, inside the sweet spot. But demand is soft, at -2.1% this quarter, so Brushed Nickel Door Knobs is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$418K/yr274K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
25%top-5 click share · 34 brands · 95 sellers

Flapen Score

Brushed Nickel Door Knobs against its category

The dotted line is the Tools & Home Improvement average. Past it, Brushed Nickel Door Knobs is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brushed Nickel Door Knobs market on Amazon at a glance

Shoppers on Amazon United States searched for Brushed Nickel Door Knobs 274K times last year and spent an estimated $418K. The top 5 brands take 63% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $418K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
3.7%
Market size, estimated
$418Ka year
Peak month
November1.5× the quietest month
Top search term
brushed nickel door knobs78K searches a year

02 · Price

A sale here is worth $41.72.

Listings sell for $41.72 on average, from $6.75 to $127.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $41.72 that is $4K to $10K a year per listing.

Average price
$41.72inside the $15 to $100 sweet spot
Price range
$6.75–$127.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #84 within Door Hardware & Locks. It carries 1,749 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#84in Door Hardware & Locks
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,749per listing
Listings tracked
99

04 · Newcomers

Amazon counts 12 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
12Amazon's first-year sales bar
Average brand age
54 months

Products

Top Brushed Nickel Door Knobs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

$0$8K$17K$25K$33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

95

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

25%

Top 20: 54%

Open market

32%

  • Probrico26%
  • Kwikset14%
  • Plustool12%
  • Copper Creek8%
  • Vesmikit5%
  • NCSEN5%

Demand

Brushed Nickel Door Knobs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Brushed Nickel Door Knobs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brushed nickel door knobs78K/yr
  • closet door handle80K/yr
  • brushed nickel interior door knobs14K/yr
  • brushed nickel door knobs interior15K/yr
  • interior door knobs brushed nickel11K/yr
  • black passage door knob11K/yr
  • square door knobs13K/yr
  • black square door knobs7K/yr
  • black door knobs no lock5K/yr
  • door knobs interior brushed nickel9K/yr

Reviews and returns

What reviews say buyers love and hate about Brushed Nickel Door Knobs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Locking Mechanism”
3.6%of orders come back
“Would not lock”
A buyer, on “Locking Mechanism”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brushed Nickel Door Knobs questions

Answered from the same tracked data.