Brushed Nickel Door Handles
FailDemand is soft, at -6.7% this quarter, so Brushed Nickel Door Handles is a Fail.
- Flapen Score
- 47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 4847
- Market size
- $123K/yr47K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 36%top-5 click share · 23 brands · 74 sellers
Flapen Score
Brushed Nickel Door Handles against its category
The dotted line is the Tools & Home Improvement average. Past it, Brushed Nickel Door Handles is stronger. Inside it, weaker.
Market
The Brushed Nickel Door Handles market on Amazon at a glance
Shoppers on Amazon United States searched for Brushed Nickel Door Handles 47K times last year and spent an estimated $123K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $123Ka year
- Peak month
- November4.4× the quietest month
- Top search term
- interior door handles brushed nickel9K searches a year
02 · Price
A sale here is worth $64.00.
Listings sell for $64.00 on average, from $13.20 to $130.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $64.00 that is $0 to $6K a year per listing.
- Average price
- $64.00inside the $15 to $100 sweet spot
- Price range
- $13.20–$130.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Door Hardware & Locks. It carries 980 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #113in Door Hardware & Locks
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 980per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Brushed Nickel Door Handles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GOBEKOR 5 Pack Brushed Nickel Door Handle Interior Door Levers Privacy for Bedroom Bathroom Door Lock Keyless Wave Lever Door Handles
- Price
- $49.23
- Rating
- 4.6/5
- Reviews
- 1,053
- Age
- 5y ago
Plustool 6 Pack Brushed Nickel Door Handle Door Knobs Interior Heavy Duty Flat Square Privacy Door Levers Keyless Door Lockset for Bedroom and Bathroom
- Price
- $59.77
- Rating
- 4.5/5
- Reviews
- 1,334
- Age
- 5mo ago
Kwikset Casey Interior Passage Door Handle Lever For Closet and Hallway Doors Reversible Non-Locking Handle Lever Satin Nickel with Microban Protection
- Price
- $18.32
- Rating
- 4.6/5
- Reviews
- 1,745
- Age
- 5y ago
GOBEKOR 10 Pack Privacy Door Levers Bedroom Door Handle with Lock Satin Nickel Interior Door Handles Keyless Door Lock Wave Bed/Bath Lever
- Price
- $88.64
- Rating
- 4.6/5
- Reviews
- 1,053
- Age
- 5y ago
Kwikset Casey Interior Privacy Door Handle with Lock Door Lever For Bathroom and Bedroom Satin Nickel Reversible Keyless Turn Lock with Microban Protection
- Price
- $17.76
- Rating
- 4.6/5
- Reviews
- 2,115
- Age
- 5y ago
Trending
90-day click momentumPlustool 6 Pack Brushed Nickel Door Handle Door Knobs Interior Heavy Duty Flat Square Privacy Door Levers Keyless Door Lockset for Bedroom and Bathroom
- Price
- $59.77
- Rating
- 4.5/5
- Reviews
- 1,334
- Age
- 5mo ago
Plustool 10 Pack Brushed Nickel Door Knobs Privacy Door Knob with Lock Interior Doorknobs Silver Keyless Door Locks Set for Bedrooms Bathrooms Reversible for Left/Right Door Handle
- Price
- $40.80
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 11mo ago
GOBEKOR 10 Pack Satin Nickel Passage Lever Handle Interior Door Levers Hallway Closet Door Handles Wave Door Lock Keyless Lever Door Handles
- Price
- $88.62
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 5y ago
GOBEKOR 10 Pack Privacy Door Levers Bedroom Door Handle with Lock Satin Nickel Interior Door Handles Keyless Door Lock Wave Bed/Bath Lever
- Price
- $88.64
- Rating
- 4.6/5
- Reviews
- 1,053
- Age
- 5y ago
Kwikset Casey Interior Privacy Door Handle with Lock Door Lever For Bathroom and Bedroom Satin Nickel Reversible Keyless Turn Lock with Microban Protection
- Price
- $17.76
- Rating
- 4.6/5
- Reviews
- 2,115
- Age
- 5y ago
Newest
by launch datePlustool 6 Pack Brushed Nickel Door Handle Door Knobs Interior Heavy Duty Flat Square Privacy Door Levers Keyless Door Lockset for Bedroom and Bathroom
- Price
- $59.77
- Rating
- 4.5/5
- Reviews
- 1,334
- Age
- 5mo ago
Plustool 10 Pack Brushed Nickel Door Knobs Privacy Door Knob with Lock Interior Doorknobs Silver Keyless Door Locks Set for Bedrooms Bathrooms Reversible for Left/Right Door Handle
- Price
- $40.80
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 11mo ago
GOBEKOR Brushed Nickel Door Handles Interior Privacy Door Handle for Bedroom Bathroom Square Door Levers Reversible Keyless Door Knobs Satin Nickel 6 Pack
- Price
- $71.55
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago
Asidrama 4 Pack Privacy Brushed Satin Nickel Door Handles Door Lever with Door Knobs Indoor for Bedroom or Bathroom Heavy Duty Door Handles Interior with Locks for Left Right Sided Doors
- Price
- $92.09
- Rating
- 4.6/5
- Reviews
- 319
- Age
- 1y ago
Probrico Interior Brushed Nickel Door Handle Heavy Duty Flat Square Privacy Door Handles Keyless Door Levers Lockset for Bedroom and Bathroom (8 Pack Modern)
- Price
- $109.71
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
74
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
36%
Top 20: 72%
Open market
23%
- GOBEKOR27%
- Kwikset16%
- Probrico13%
- Plustool9%
- Tinewa7%
- SCHLAGE5%
Demand
Brushed Nickel Door Handles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 4.4×
Search terms
Top Brushed Nickel Door Handles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- interior door handles brushed nickel9K/yr
- brushed nickel door handles interior8K/yr
- brushed nickel interior door handles7K/yr
- door handles interior brushed nickel6K/yr
- door handles brushed nickel5K/yr
- brushed nickel lever door handles4K/yr
- interior door handle brushed nickel7K/yr
Reviews and returns
What reviews say buyers love and hate about Brushed Nickel Door Handles
We read the reviews and the return reasons for every product selling here.
“Absolute garbage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brushed Nickel Door Handles questions
Answered from the same tracked data.