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Brushed Nickel Barn Door Hardware Kit

Fail

Shoppers spend only $36K a year here, so Brushed Nickel Barn Door Hardware Kit is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$36K/yr19K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
44%top-5 click share · 10 brands · 17 sellers

Flapen Score

Brushed Nickel Barn Door Hardware Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Brushed Nickel Barn Door Hardware Kit is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brushed Nickel Barn Door Hardware Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Brushed Nickel Barn Door Hardware Kit 19K times last year and spent an estimated $36K. The top 5 brands take 88% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
4.4%
Market size, estimated
$36Ka year
Peak month
August1.5× the quietest month
Top search term
barn door handles brushed nickel7K searches a year

02 · Price

A sale here is worth $41.59.

Listings sell for $41.59 on average, from $9.69 to $104.24. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $41.59 that is $0 to $4K a year per listing.

Average price
$41.59inside the $15 to $100 sweet spot
Price range
$9.69–$104.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #552 within Door Hardware & Locks. It carries 1,009 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
4.1%
Average rank
#552in Door Hardware & Locks
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,009per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Brushed Nickel Barn Door Hardware Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

8%

  • EaseLife51%
  • SMARTSTANDARD18%
  • Goldenwarm11%
  • WINSOON6%
  • Stone Harbor Hardware3%
  • VEVOR3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Brushed Nickel Barn Door Hardware Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Brushed Nickel Barn Door Hardware Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barn door handles brushed nickel7K/yr
  • brushed nickel barn door hardware kit5K/yr
  • brushed nickel barn door handle4K/yr
  • barn door hardware kit brushed nickel2K/yr
  • brushed nickel barn door hardware2K/yr

Reviews and returns

What reviews say buyers love and hate about Brushed Nickel Barn Door Hardware Kit

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Assembly/Installation”
6.5%of orders come back
“impossible to line it up”
A buyer, on “Assembly/Installation”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brushed Nickel Barn Door Hardware Kit questions

Answered from the same tracked data.