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Brush Nickel Door Knobs

Maybe

The top 5 products take only 22% of clicks. But the top 5 brands take 87% of clicks, so Brush Nickel Door Knobs is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$181K/yr74K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
22%top-5 click share · 23 brands · 49 sellers

Flapen Score

Brush Nickel Door Knobs against its category

The dotted line is the Tools & Home Improvement average. Past it, Brush Nickel Door Knobs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brush Nickel Door Knobs market on Amazon at a glance

Shoppers on Amazon United States searched for Brush Nickel Door Knobs 74K times last year and spent an estimated $181K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
4.5%
Market size, estimated
$181Ka year
Top search term
probrico door handles20K searches a year

02 · Price

A sale here is worth $54.75.

Listings sell for $54.75 on average, from $7.91 to $148.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $54.75 that is $0 to $5K a year per listing.

Average price
$54.75inside the $15 to $100 sweet spot
Price range
$7.91–$148.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #221 within Door Hardware & Locks. It carries 2,344 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#221in Door Hardware & Locks
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,344per listing
Listings tracked
100

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Brush Nickel Door Knobs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

49

Top-5 brand share

87%

Top 20: 99%

Top-5 click share

22%

Top 20: 53%

Open market

11%

  • Probrico77%
  • Plustool4%
  • NCSEN3%
  • BrainExploder2%
  • WARMTONE2%
  • Kwikset2%
  • Open — no brand owns it (17 brands, 11%)

Demand

Brush Nickel Door Knobs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Brush Nickel Door Knobs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • probrico door handles20K/yr
  • probrico door knobs15K/yr
  • brush nickel door knobs10K/yr
  • probrico6K/yr
  • quiet door knob6K/yr
  • door knobs brushed nickel5K/yr
  • brushed nickel privacy door knobs4K/yr
  • probrico privacy door knobs4K/yr
  • probrico passage door knobs4K/yr

Reviews and returns

What reviews say buyers love and hate about Brush Nickel Door Knobs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Locking Mechanism”
3.4%of orders come back
“Problem with locking mechanism”
A buyer, on “Locking Mechanism”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brush Nickel Door Knobs questions

Answered from the same tracked data.