Is Brown Toilet Seat profitable to sell on Amazon United States?

Flapen scores Brown Toilet Seat 49 out of 100 on Amazon United States, a Fail. Shoppers spend $52K a year across 47 tracked products. Amazon counts 2 of the 5 products launched in the last year as successful launches. Search demand grew -12.0% in the last 90 days.

How competitive is the Brown Toilet Seat niche on Amazon United States?

14 brands and 89 sellers compete in Brown Toilet Seat on Amazon United States. The top 5 Brown Toilet Seat products take 36% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Brown Toilet Seat?

Brown Toilet Seat buyers on Amazon United States complain most about Durability, Quality-Overall, and Size-Overall. Returns run at 3.8% of orders.

What does it cost to enter the Brown Toilet Seat niche?

Brown Toilet Seat sells for $40.18 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $15.25 to $77.39. The average product has 5,284 reviews, the count a new listing must catch up to.

Brown Toilet Seat

Fail

Shoppers spend only $52K a year here, so Brown Toilet Seat is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $52K/yr37K searches / yr
90-day growth: -12.0%search demand this quarter
Competition: 36%top-5 click share · 14 brands · 89 sellers

Flapen Score

Brown Toilet Seat against its category

The dotted line is the Tools & Home Improvement average. Past it, Brown Toilet Seat is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Brown Toilet Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Toilet Seat 37K times last year and spent an estimated $52K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months: 37K
Growth, 90 days vs prior 90: -12.0%
Conversion, latest week: 3.5%
Market size, estimated: $52Ka year
Top search term: brown toilet seat12K searches a year

02 · Price

A sale here is worth $40.18.

Listings sell for $40.18 on average, from $15.25 to $77.39. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $40.18 that is $0 to $4K a year per listing.

Average price: $40.18inside the $15 to $100 sweet spot
Price range: $15.25–$77.39
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #163 within Bathroom Fixtures. It carries 5,284 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings: 72%
Prime listings: 94%
Out of stock, average day: 9.2%
Average rank: #163in Bathroom Fixtures
Average rating: 4.20 starsAmazon United States average 4.42 stars
Average reviews: 5,284per listing
Listings tracked: 47

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months: 5
Successful launches: 2Amazon's first-year sales bar
Average brand age: 75 months

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