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Brown Spray Paint

Fail

The top 5 brands take 100% of clicks, so Brown Spray Paint is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$140K/yr213K searches / yr
90-day growth
+23.6%search demand this quarter
Competition
54%top-5 click share · 4 brands · 54 sellers

Flapen Score

Brown Spray Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Brown Spray Paint is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Spray Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Spray Paint 213K times last year and spent an estimated $140K. All 4 brands take every click. Demand peaks in May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+23.6%
Conversion, latest week
7.3%
Market size, estimated
$140Ka year
Peak month
May2.1× the quietest month
Top search term
brown spray paint102K searches a year

02 · Price

A sale here is worth $8.96.

Listings sell for $8.96 on average, from $5.13 to $21.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $8.96 that is $11K to $13K a year per listing.

Average price
$8.96under the $15 to $100 sweet spot
Price range
$5.13–$21.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$11K–$13K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Paint & Primer. It carries 11,023 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#64in Paint & Primer
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
11,023per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
80 months

Products

Top Brown Spray Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

0%

  • Rust-Oleum72%
  • Krylon26%
  • Rust-Oleum Home1%
  • Varathane1%
  • Open — no brand owns it (0%)

Demand

Brown Spray Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Brown Spray Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown spray paint102K/yr
  • dark brown spray paint18K/yr
  • spray paint brown12K/yr
  • brown spray paint for metal10K/yr
  • brown spray paint for wood12K/yr
  • brown spray paint for plastic11K/yr
  • brown exterior paint6K/yr
  • dark brown paint for wood6K/yr
  • flat brown spray paint5K/yr
  • dark brown wood paint5K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Spray Paint

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
20%of negative reviews mention “Spray/Flow”
0.1%of orders come back
“Stopped spraying”
A buyer, on “Spray/Flow”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brown Spray Paint questions

Answered from the same tracked data.