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Brown Outlet

Fail

Shoppers spend only $64K a year here, so Brown Outlet is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$64K/yr38K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
50%top-5 click share · 13 brands · 53 sellers

Flapen Score

Brown Outlet against its category

The dotted line is the Tools & Home Improvement average. Past it, Brown Outlet is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Outlet market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Outlet 38K times last year and spent an estimated $64K. The top 5 brands take 88% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
10.1%
Market size, estimated
$64Ka year
Top search term
brown outlet14K searches a year

02 · Price

A sale here is worth $16.50.

Listings sell for $16.50 on average, from $2.17 to $39.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.50 that is $4K to $8K a year per listing.

Average price
$16.50inside the $15 to $100 sweet spot
Price range
$2.17–$39.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #254 within Outlets & Accessories. It carries 1,148 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
96%
Out of stock, average day
0.8%
Average rank
#254in Outlets & Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,148per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Brown Outlet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

53

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

9%

  • Leviton54%
  • ELEGRP17%
  • KULED7%
  • TOPGREENER6%
  • ENERLITES4%
  • micmi3%
  • Open — no brand owns it (7 brands, 9%)

Demand

Brown Outlet search demand

Weekly searches over the year. Pick a range.

900700Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Brown Outlet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown outlet14K/yr
  • brown electrical outlet6K/yr
  • brown outlet receptacle5K/yr
  • bronze outlet5K/yr
  • brown outlets4K/yr
  • brown receptacle outlet3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Outlet

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Product Condition”
5.2%of orders come back
“Item arrived USED”
A buyer, on “Product Condition”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brown Outlet questions

Answered from the same tracked data.