brown outlet
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.50avg listing price — sweet spot $15–$100
Price range
Good$2.17–$39.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,148.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, brown outlet is a $64K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
brown outlet market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $132K–$165K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 50%
- Out of stock
- 0.8%
- Avg brand age
- 66 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
53
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
9%
- Leviton54%
- ELEGRP17%
- KULED7%
- TOPGREENER6%
- ENERLITES4%
- micmi3%
- Open — no brand owns it (7 brands, 9%)
Demand
Weekly Amazon search volume, last 18 weeks — -7.4% search growth over the last 90 days.Top brown outlet search terms
- brown outlet14K/yr
- brown electrical outlet6K/yr
- brown outlet receptacle5K/yr
- bronze outlet5K/yr
- brown outlets4K/yr
- brown receptacle outlet3K/yr
Top brown outlet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leviton 15 Amp 125 Volt Decora Duplex Receptacle Residential Grade Grounding 5325 Brown
Leviton$4.894.7★2,677 rev
Leviton 15 Amp 125 Volt Duplex Receptacle Residential Grade Grounding All Screws Backed Out 5320-CP Brown
Leviton$2.174.7★2,015 rev
Leviton 15-Amp 125-Volt Narrow Body Duplex Receptacle Straight Blade Commercial Grade Self Grounding Side Wired CR15 Brown
Leviton$3.284.7★451 rev
Leviton 20 Amp 125 Volt Narrow Body Duplex Receptacle Straight Blade Self Grounding CR20-S Brown
Leviton$3.784.8★13 rev
Leviton 20-Amp 125-Volt Narrow Body Duplex Receptacle Straight Blade Commercial Grade Self Grounding CR20 Brown
Leviton$3.164.8★1,091 rev
Newest
by launch date
ENERLITES 10 Pack Brown Decorator Receptacle Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire 5-15R UL Listed 61502-TR-BR Tamper Resistant
ENERLITES$16.161,426 rev
ELEGRP GFCI Outlet 15 Amp Self-Test GFI Electrical Outlet with Thinner Design TR Tamper Resistant GFCI Receptacle Ground Fault Circuit Interrupters with Wall Plate UL Listed Matte Brown 1 Pack
ELEGRP$13.471,831 rev
Legrand Pass & Seymour Radiant 15 Amp Wall Power Outlet with 3.1 Amp USB Charger Dark Bronze
Legrand$25.1215 rev
ELEGRP USB Charger Wall Outlet USB A & C Ports 15 Amp Duplex Tamper Resistant Receptacle Plug NEMA 5-15R Wall Plate Included UL Listed 2 Pack Matte Brown
ELEGRP$25.952,413 rev
ELEGRP USB Wall Outlet USB A & C Ports 15 Amp Duplex Tamper Resistant Receptacle Plug NEMA 5-15R Wall Plate Included UL Listed Matte Brown
ELEGRP$19.142,413 rev
Trending
90-day click momentumENERLITES 10 Pack Brown Decorator Receptacle Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire 5-15R UL Listed 61502-TR-BR Tamper Resistant
ENERLITES$16.164.7★
Leviton 20 Amp 125 Volt Narrow Body Duplex Receptacle Straight Blade Self Grounding CR20-S Brown
Leviton$3.784.8★
Legrand radiant 885TRCC8 15 Amp Tamper Resistant Decorator Duplex Outlet Side Wire or Push Wire Brown (1 Count)
Legrand$5.664.7★
Leviton 20-Amp 125-Volt Narrow Body Duplex Receptacle Straight Blade Commercial Grade Self Grounding CR20 Brown
Leviton$3.164.8★
ELEGRP GFCI Outlet 15 Amp Self-Test GFI Electrical Outlet with Thinner Design TR Tamper Resistant GFCI Receptacle Ground Fault Circuit Interrupters with Wall Plate UL Listed Matte Brown 1 Pack
ELEGRP$13.474.6★
What buyers say about brown outlet
What buyers praise and complain about, mined from review topics.What buyers love
“Leviton great brand”
“Easy install”
“Great color”
“Fits fine”
“Works great”
“Chargers”
“Just as described”
“Easy to use”
“Great plug”
“good value for the money”
What buyers complain about
“Item arrived USED”
“Not sure why i thought they would be some kind of heavy like material”
“These are really dark brown”
“the cover plate does not fit”
“Terrible quality”
“No screws(unlike shown!)”
“Almost impossible to shepherd hook the terminal screws”
“Horrible design”
“Almost impossible to shepherd hook the terminal screws”
“It broke”
Top return reasons
Common questions
- Is brown outlet profitable to sell on Amazon United States?
- The niche generates $64K/yr across 28 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the brown outlet niche?
- 13 brands and 53 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in brown outlet?
- Top complaints mined from reviews: Product Condition, Material Quality, Color. The return rate is 5.2% — above our launch gate.
- What does it cost to enter the brown outlet niche?
- Listings span $2.17–$39.87; the average listing price is $16.50 (sweet spot $15–$100). The average incumbent carries 1,148 reviews — the moat a new listing must climb.