Is Brown Hard Hat profitable to sell on Amazon United States?

Flapen scores Brown Hard Hat 32 out of 100 on Amazon United States, a Fail. Shoppers spend $57K a year across 21 tracked products. Search demand grew -9.3% in the last 90 days.

How competitive is the Brown Hard Hat niche on Amazon United States?

5 brands and 27 sellers compete in Brown Hard Hat on Amazon United States. The top 5 Brown Hard Hat products take 59% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Brown Hard Hat?

Brown Hard Hat buyers on Amazon United States complain most about Value For Money, Comfort-Overall, and Size-Overall. Returns run at 2.6% of orders.

When does demand for Brown Hard Hat peak?

Search demand for Brown Hard Hat on Amazon United States peaks in Apr–May–Jun–Aug–Sep, and the busiest month runs 59.1× the quietest.

What does it cost to enter the Brown Hard Hat niche?

Brown Hard Hat sells for $148.31 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $24.75 to $268.57. The average product has 1,870 reviews, the count a new listing must catch up to.

Brown Hard Hat

Fail

The top 5 brands take 100% of clicks, so Brown Hard Hat is a Fail.

Filters High Price

Flapen Score: 32
32 / 100Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size: $57K/yr29K searches / yr
90-day growth: -9.3%search demand this quarter
Competition: 59%top-5 click share · 5 brands · 27 sellers

Flapen Score

Brown Hard Hat against its category

The dotted line is the Tools & Home Improvement average. Past it, Brown Hard Hat is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Brown Hard Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Hard Hat 29K times last year and spent an estimated $57K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Aug–Sep. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months: 29K
Growth, 90 days vs prior 90: -9.3%
Conversion, latest week: 1.3%
Market size, estimated: $57Ka year
Peak month: August59.1× the quietest month
Top search term: lift carbon fiber hard hat12K searches a year

02 · Price

A sale here is worth $148.31.

Listings sell for $148.31 on average, from $24.75 to $268.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $148.31 that is $0 to $15K a year per listing.

Average price: $148.31above the $15 to $100 sweet spot
Price range: $24.75–$268.57
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 250–500
Units per listing a year: 0–100
Revenue per listing a year: $0–$15K
Returns: 2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #160 within Head Protection. It carries 1,870 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 76%
Out of stock, average day: 0.7%
Average rank: #160in Head Protection
Average rating: 4.40 starsAmazon United States average 4.42 stars
Average reviews: 1,870per listing
Listings tracked: 21