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Brown Extension Cord

Maybe

Buyers convert on 12.3% of searches. But the products selling today already average 4.7★, so Brown Extension Cord is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$189K/yr96K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
59%top-5 click share · 16 brands · 25 sellers

Flapen Score

Brown Extension Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, Brown Extension Cord is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Extension Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Extension Cord 96K times last year and spent an estimated $189K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
12.3%
Market size, estimated
$189Ka year
Peak month
December3.2× the quietest month
Top search term
brown extension cord67K searches a year

02 · Price

A sale here is worth $16.05.

Listings sell for $16.05 on average, from $5.08 to $31.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $16.05 that is $8K to $12K a year per listing.

Average price
$16.05inside the $15 to $100 sweet spot
Price range
$5.08–$31.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #220 within Cords, Adapters & Multi-Outlets. It carries 5,867 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#220in Cords, Adapters & Multi-Outlets
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
5,867per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Brown Extension Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$38K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

25

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

26%

  • BN-LINK19%
  • Woods19%
  • GE17%
  • Cordinate7%
  • Power By GoGreen6%
  • PLUGTUL5%

Demand

Brown Extension Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Brown Extension Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown extension cord67K/yr
  • extension cord brown13K/yr
  • brown indoor extension cord4K/yr
  • brown extension cord 6 feet10K/yr
  • brown extension cords3K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Extension Cord

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Socket/Port/Plug”
2.3%of orders come back
“Plug holes loose”
A buyer, on “Socket/Port/Plug”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brown Extension Cord questions

Answered from the same tracked data.