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Brown Dimmer Switch

Fail

The top 5 brands take 98% of clicks, so Brown Dimmer Switch is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$27K/yr12K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
57%top-5 click share · 6 brands · 22 sellers

Flapen Score

Brown Dimmer Switch against its category

The dotted line is the Tools & Home Improvement average. Past it, Brown Dimmer Switch is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Dimmer Switch market on Amazon at a glance

Shoppers on Amazon United States searched for Brown Dimmer Switch 12K times last year and spent an estimated $27K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
9.7%
Market size, estimated
$27Ka year
Top search term
brown dimmer switch8K searches a year

02 · Price

A sale here is worth $22.32.

Listings sell for $22.32 on average, from $13.50 to $29.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.32 that is $0 to $2K a year per listing.

Average price
$22.32inside the $15 to $100 sweet spot
Price range
$13.50–$29.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #65 within Switches & Dimmers. It carries 2,307 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#65in Switches & Dimmers
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,307per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Brown Dimmer Switch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

22

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

0%

  • Lutron38%
  • Leviton27%
  • Legrand19%
  • ELEGRP10%
  • BESTTEN3%
  • LIDER2%
  • Open — no brand owns it (0%)

Demand

Brown Dimmer Switch search demand

Weekly searches over the year. Pick a range.

225175Spike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Brown Dimmer Switch

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
27%of negative reviews mention “Bulb Flicker/Dimming/Color”
5.3%of orders come back
“would randomly dim by itself when you didn't want it to”
A buyer, on “Bulb Flicker/Dimming/Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brown Dimmer Switch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data