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Bronze Towel Holder

Fail

Shoppers spend only $70K a year here, so Bronze Towel Holder is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$70K/yr53K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
53%top-5 click share · 20 brands · 36 sellers

Flapen Score

Bronze Towel Holder against its category

The dotted line is the Tools & Home Improvement average. Past it, Bronze Towel Holder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bronze Towel Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Bronze Towel Holder 53K times last year and spent an estimated $70K. The top 5 brands take 58% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
7.1%
Market size, estimated
$70Ka year
Peak month
January1.3× the quietest month
Top search term
oil rubbed bronze towel ring14K searches a year

02 · Price

A sale here is worth $18.33.

Listings sell for $18.33 on average, from $8.18 to $34.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.33 that is $0 to $2K a year per listing.

Average price
$18.33inside the $15 to $100 sweet spot
Price range
$8.18–$34.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #129 within Bathroom Hardware. It carries 1,103 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#129in Bathroom Hardware
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,103per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bronze Towel Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

36

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

34%

  • SetSail17%
  • WOLIBEER15%
  • BESy9%
  • Design House9%
  • bluebyrne8%
  • Designers Impressions8%

Demand

Bronze Towel Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Bronze Towel Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil rubbed bronze towel ring14K/yr
  • oil rubbed bronze hand towel holder12K/yr
  • bronze hand towel holder12K/yr
  • bronze towel ring12K/yr
  • hand towel holder bronze4K/yr

Reviews and returns

What reviews say buyers love and hate about Bronze Towel Holder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Too short”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bronze Towel Holder questions

Answered from the same tracked data.