Is bronze toilet paper holder profitable to sell on Amazon United States?

The niche generates $214K/yr across 48 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the bronze toilet paper holder niche?

36 brands and 56 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in bronze toilet paper holder?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 4.0%.

When does demand for bronze toilet paper holder peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the bronze toilet paper holder niche?

Listings span $6.73–$49.60; the average listing price is $21.35 (sweet spot $15–$100). The average incumbent carries 1,915 reviews — the moat a new listing must climb.

bronze toilet paper holder

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-6.9% this quarter) keeps it on the watch list.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$21.35

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Great$6.73–$49.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,914.63

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$214K

$214K/yr · 154K searches

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, bronze toilet paper holder is a $214K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bronze toilet paper holder market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $171K–$214K; units × avg price
Conversion rate: 6.5%
Avg BSR: #248
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.1%
Avg brand age: 52 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

41%

Top 20: 87%

Top-5 click share

35%

Top 20: 78%

Open market

54%

Franklin Brass10%
BESy8%
KOKOSIRI8%
Hoimpro7%
BigBig Home7%
VerveoGemdy5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top bronze toilet paper holder search terms

oil rubbed bronze toilet paper holder82K/yr -2.6%5.5% conv.
toilet paper holder oil rubbed bronze17K/yr -9.1%5.2% conv.
brushed bronze toilet paper holder12K/yr -12.1%4.3% conv.
copper toilet paper holder10K/yr -9.2%1.6% conv.
antique bronze toilet paper holder8K/yr -20.0%3.1% conv.
rubbed bronze toilet paper holder6K/yr -12.9%7.3% conv.
oiled bronze toilet paper holder6K/yr -5.0%5.8% conv.
toilet paper holder brushed bronze4K/yr +14.5%5.0% conv.
oil bronze toilet paper holder5K/yr -9.1%5.4% conv.
oil rubbed toilet paper holder5K/yr -31.9%4.3% conv.

All search terms

Top bronze toilet paper holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Franklin Brass Kinla (1-Pack) Toilet Paper Holder Oil Rubbed Bronze Tissue Roll Holder for Bathroom Organization and Storage Spring-Loaded Toilet Tissue Holder Wall Bathroom Accessories KIN50-OB1

Franklin Brass$11.154.6★1,733 rev

BESy Oil Rubbed Bronze Toilet Tissue Paper Holder Oil Rubbed Bronze Bathroom Accessories Toilet roll Paper Hanger Wall Mounted Rustproof

BESy$18.724.7★3,443 rev

Hoimpro Wall Mounted Rustproof Toilet Tissue Paper Holder Bathroom Accessories Toilet roll Paper Hanger Oil Rubbed Bronze

Hoimpro$18.424.5★371 rev

BigBig Home Bronze Toilet Paper Holder Bathroom Toilet Roll Holder Oil Rubbed Farmhouse Toilet Tissue Holder ORB Rustic Wall Mounted

BigBig Home$16.684.6★466 rev

KOKOSIRI Toilet Paper Holder Oil Rubbed Bronze Toilet Roll Holder Hold Mega Rolls Kitchen Bathroom Tissue Paper Dispenser Stainless Steel B2005ORB

KOKOSIRI$15.604.7★1,178 rev

Newest

by launch date

VerveoGemdy Oil Rubbed Bronze Toilet Paper Holder Bathroom Accessories Rotary Toilet Paper Reel European Wall Mount Rustproof (Oil Rubbed Bronze)

VerveoGemdy$17.0159 rev

8mo ago

BESy Toilet Paper Holder Free Standing Bathroom Toilet Tissue Holder Stand for Floor Toilet Paper Roll Holder with Storage Hardware Accessories Rack Hand Towel Bar Oil Rubbed Bronze Stainless Steel

BESy$39.06267 rev

1y ago

Sotuai Toilet Paper Holder - SUS 304 Stainless Steel Toilet Paper Holder Wall Mount Toilet Paper Roll Holder for Bathroom Kitchen Washroom - Matte Black

Sotuai$6.78536 rev

1y ago

WOLIBEER Bronze Toilet Paper Holder Bathroom Hand Towel Holder Oil Rubbed Towel Ring Wall Mount Tissue Roll Paper Hanger ORB Bath Accessories Farmhouse Towel Rack

WOLIBEER$28.40193 rev

2y ago

Day Moon Matte Black Toilet Paper Holder Wall Mount - Pivoting Modern Roll Holder for Bathroom

Day Moon Designs$12.577,240 rev

2y ago

What buyers say about bronze toilet paper holder

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation16%

“Easy Installation”

Quality-Overall16%

“Great hardware, well made, sturdy and makes a quality accent, to my kitchen”

Strength12%

“It's sturdy”

Advertised Vs Actual Product7%

“Just what I needed”

Ease Of Use6%

“Easy to use”

Design-Overall6%

“sleek design”

Value For Money5%

“Affordable price”

Adhesion/Stickiness4%

“Sticks very well”

Color4%

“The color match to our other fixtures is good”

Durability3%

“nothing to break”

What buyers complain about

Adhesion/Stickiness17%

“Does not stick”

Quality-Overall11%

“Poor Quality Control”

Durability10%

“Broken within months”

Assembly/Installation7%

“I guess I didnt know how it worked when trying to install it”

Strength6%

“Flimsy”

Size-Overall6%

“Its short”

Mounting3%

“The mounts are loose”

Product Condition2%

“Item arrived dirty. obviously used”

Color2%

“wrong color”

Functionality-Overall2%

“it wants to pop out just from that”

Top return reasons

Size-Overall23%

Color19%

Adhesion/Stickiness13%

Advertised Vs Actual Product4%

Functionality-Overall4%

Defective Material/Parts4%

Mounting4%

Quality-Overall4%

Value For Money3%

Assembly/Installation3%

Common questions

Is bronze toilet paper holder profitable to sell on Amazon United States?: The niche generates $214K/yr across 48 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the bronze toilet paper holder niche?: 36 brands and 56 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in bronze toilet paper holder?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 4.0%.
When does demand for bronze toilet paper holder peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the bronze toilet paper holder niche?: Listings span $6.73–$49.60; the average listing price is $21.35 (sweet spot $15–$100). The average incumbent carries 1,915 reviews — the moat a new listing must climb.