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Bronze Door Handles

Fail

Returns run at 5.7% of orders, so Bronze Door Handles is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$122K/yr87K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
39%top-5 click share · 19 brands · 65 sellers

Flapen Score

Bronze Door Handles against its category

The dotted line is the Tools & Home Improvement average. Past it, Bronze Door Handles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bronze Door Handles market on Amazon at a glance

Shoppers on Amazon United States searched for Bronze Door Handles 87K times last year and spent an estimated $122K. The top 5 brands take 70% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
2.2%
Market size, estimated
$122Ka year
Peak month
July1.2× the quietest month
Top search term
bronze door handles34K searches a year

02 · Price

A sale here is worth $63.81.

Listings sell for $63.81 on average, from $12.42 to $147.42. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $63.81 that is $0 to $6K a year per listing.

Average price
$63.81inside the $15 to $100 sweet spot
Price range
$12.42–$147.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #87 within Door Hardware & Locks. It carries 1,240 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#87in Door Hardware & Locks
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,240per listing
Listings tracked
49

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bronze Door Handles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

65

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

39%

Top 20: 73%

Open market

25%

  • Probrico22%
  • Design House15%
  • GOBEKOR12%
  • SCHLAGE12%
  • KNOBWELL9%
  • Goldenwarm5%

Demand

Bronze Door Handles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Bronze Door Handles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bronze door handles34K/yr
  • oil rubbed bronze door handle21K/yr
  • bronze door handle10K/yr
  • oil rubbed bronze door handles8K/yr
  • door handle bronze4K/yr
  • aged bronze door handle4K/yr
  • bronze door handles interior3K/yr
  • door handles oil rubbed bronze1K/yr
  • interior door handles oil rubbed bronze2K/yr

Reviews and returns

What reviews say buyers love and hate about Bronze Door Handles

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Locking Mechanism”
5.7%of orders come back
“Locks do not work”
A buyer, on “Locking Mechanism”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bronze Door Handles questions

Answered from the same tracked data.