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brondell swash cl1700 bidet toilet seat

Skip it

Prices mostly outside the sweet spot ($38.93–$400.35) — this niche doesn't clear our bar today.

Market size 28Growth 28Conversion 52Competition 37Returns 18Price range 17Avg price 66Brand share 51Review moat 49Quality gap 80

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$128.38

avg listing price — sweet spot $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,617.95

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$122K

$122K/yr · 23K searches

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Price range

Bad$38.93–$400.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, brondell swash cl1700 bidet toilet seat is a $122K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 41/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

brondell swash cl1700 bidet toilet seat market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$64K–$96K
units × avg price
Conversion rate
4.2%
Avg BSR
#54
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
3.5%
Avg brand age
44 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

46

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

22%

  • Clirass33%
  • Brondell24%
  • IYTATA9%
  • homfan4%
  • WLJBIDET4%
  • SAMODRA3%

Demand

Weekly Amazon search volume, last 22 weeks — +2.5% search growth over the last 90 days.
500300Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top brondell swash cl1700 bidet toilet seat search terms

  • bidet seat round12K/yr
  • bidet toilet seat round bowl6K/yr
  • round bidet toilet seat non electric5K/yr
All search terms

Top brondell swash cl1700 bidet toilet seat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$24K30%$37K40%$49K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about brondell swash cl1700 bidet toilet seat

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation25%

“easy to setup”

Quality-Overall9%

“Decent quality”

Ease Of Cleaning9%

“This is absolutely amazing it cleans very well”

Value For Money6%

“Great Value”

Efficiency4%

“Works great”

Comfort-Overall4%

“Very comfortable”

Advertised Vs Actual Product4%

“it worked as advertised”

Ease Of Use4%

“Its simple to use with a nice barely noticeable knob to turn it on”

Size-Overall3%

“Great fit”

Leak-Proof3%

“It has not leaked”

What buyers complain about

Size-Overall9%

“it was still too big”

Leak-Proof9%

“LEAKS BAD”

Durability8%

“Broken after a few years”

Spray/Flow6%

“Sprays in the complete wrong areas”

Assembly/Installation5%

“Absolute pain to install”

Quality-Overall4%

“Im disappointed and disgusted at brondells quality control”

Ease Of Cleaning4%

“Very pore no cleaning at all”

Value For Money4%

“A bit pricey though”

Strength4%

“Weak weak weak”

Ease Of Use3%

“hard to turn”

Top return reasons

Size-Overall47%
Compatibility-Overall8%
Leak-Proof7%
Advertised Vs Actual Product6%
Assembly/Installation4%
Defective Material/Parts4%
Functionality-Overall4%
Spray/Flow3%
Add-Ons/Attachments2%
Value For Money2%

Common questions

Is brondell swash cl1700 bidet toilet seat profitable to sell on Amazon United States?
The niche generates $122K/yr across 22 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (41/100).
How competitive is the brondell swash cl1700 bidet toilet seat niche?
16 brands and 46 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in brondell swash cl1700 bidet toilet seat?
Top complaints mined from reviews: Size-Overall, Leak-Proof, Durability. The return rate is 7.0% — above our launch gate.
What does it cost to enter the brondell swash cl1700 bidet toilet seat niche?
Listings span $38.93–$400.35; the average listing price is $128.38 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.