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Brondell Swash Cl1700 Bidet Toilet Seat

Fail

Prices span $38.93–$400.35, mostly outside the sweet spot, so Brondell Swash Cl1700 Bidet Toilet Seat is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$122K/yr23K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
63%top-5 click share · 16 brands · 46 sellers

Flapen Score

Brondell Swash Cl1700 Bidet Toilet Seat against its category

The dotted line is the Tools & Home Improvement average. Past it, Brondell Swash Cl1700 Bidet Toilet Seat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brondell Swash Cl1700 Bidet Toilet Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Brondell Swash Cl1700 Bidet Toilet Seat 23K times last year and spent an estimated $122K. The top 5 brands take 74% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
4.2%
Market size, estimated
$122Ka year
Top search term
bidet seat round12K searches a year

02 · Price

A sale here is worth $128.38.

Listings sell for $128.38 on average, from $38.93 to $400.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $128.38 that is $0 to $13K a year per listing.

Average price
$128.38above the $15 to $100 sweet spot
Price range
$38.93–$400.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #54 within Bathroom Fixtures. It carries 1,618 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#54in Bathroom Fixtures
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
1,618per listing
Listings tracked
22

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Brondell Swash Cl1700 Bidet Toilet Seat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$37K$49K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

46

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 97%

Open market

22%

  • Clirass33%
  • Brondell24%
  • IYTATA9%
  • homfan4%
  • WLJBIDET4%
  • SAMODRA3%

Demand

Brondell Swash Cl1700 Bidet Toilet Seat search demand

Weekly searches over the year. Pick a range.

500300Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Brondell Swash Cl1700 Bidet Toilet Seat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bidet seat round12K/yr
  • bidet toilet seat round bowl6K/yr
  • round bidet toilet seat non electric5K/yr

Reviews and returns

What reviews say buyers love and hate about Brondell Swash Cl1700 Bidet Toilet Seat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Assembly/Installation”
9%of negative reviews mention “Size-Overall”
7.0%of orders come back
“it was still too big”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brondell Swash Cl1700 Bidet Toilet Seat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data