broan 678 replacement parts
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible41.75avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$40.25–$83.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.54avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$45K$45K/yr · 11K searches
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, broan 678 replacement parts is a $45K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
broan 678 replacement parts market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #1,280
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.9%
- Avg brand age
- 34 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
3%
- Bghdas54%
- Cylrod17%
- Generic10%
- MLDWH6%
- Merchandise Mecca5%
- Acyoyava4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top broan 678 replacement parts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
S97015162 Motor Replacement Compatible with Broan (8 x 8-1/4 Housing 110 CFM) for Broan NuTone 683-C 683L-A 678-G/2678F-A 684NT-A 770RLTK 684-D Bathroom Exhaust Fan
Bghdas$51.564.6★87 rev
S97015162 Motor Assembly Fit for Broan 678-G 2678F-A 683-C 683L-A 676-d/2676f-a 679FL-C/FL2679F-A 684NT-A 770RLTK Bathroom Exhaust Fan Motor Replacement Bathroom Fan 8 x 8-1/4 110 CFM 4 Sones
Cylrod$45.704.8★40 rev
S97015162 Fan Motor Assembly Replacement for Broan NuTone Bathroom Exhaust Fans with 8 x 8-1/4 Housing for HD80L 678 679 763 50NT ED50L DX50L Series Fans
Generic$41.853.7★12 rev
Upgrade S97015162 Motor Assembly Replacement for HD80L 678-G 679-E 679L 763 576 N679-E 679FL-C FL2679F-A 679FLT F2679FT HD50L-D HD50LNT HD50RDB DX50L DX70L Series Bathroom Exhaust Fan
MLDWH$47.544.6★27 rev
Upgraded 80 CFM Motor Replacement for Broan-Nutone Bath Fans for 8 x 8-1/4 x 5-3/4 housings Replaces OEM #S97015162 (80 CFM / 2.5 Sones)
Merchandise Mecca$83.014.6★89 rev
Newest
by launch dateS97015162 Motor Assembly Fit for Broan 678-G 2678F-A 683-C 683L-A 676-d/2676f-a 679FL-C/FL2679F-A 684NT-A 770RLTK Bathroom Exhaust Fan Motor Replacement Bathroom Fan 8 x 8-1/4 110 CFM 4 Sones
Cylrod$45.7040 rev
Upgrade S97015162 Motor Assembly | 8 x 8-1/4 Housing | Compatible with Broan NuTone 678-G2678F-A 683-C683L-A HD80L 770RLTK DX50L Series Bathroom Exhaust Fan
Acyoyava$40.254 rev
S97015162 Fan Motor Assembly Replacement for Broan NuTone Bathroom Exhaust Fans with 8 x 8-1/4 Housing for HD80L 678 679 763 50NT ED50L DX50L Series Fans
Generic$41.8512 rev
S97015162 Fan Motor Assembly Compatible with Broan NuTone Bathroom Exhaust Fans with 8 x 8-1/4 Housing for 678-G/2678F-A 683-C 770RLTK 676-D 763N 684-D Fans (110 CFM / 4 Sones)
Generic$45.2033 rev
S97015162 Motor Replacement Compatible with Broan (8 x 8-1/4 Housing 110 CFM) for Broan NuTone 683-C 683L-A 678-G/2678F-A 684NT-A 770RLTK 684-D Bathroom Exhaust Fan
Bghdas$51.5687 rev
Trending
90-day click momentumUpgraded 80 CFM Motor Replacement for Broan-Nutone Bath Fans for 8 x 8-1/4 x 5-3/4 housings Replaces OEM #S97015162 (80 CFM / 2.5 Sones)
Merchandise Mecca$83.014.6★
S97015162 Fan Motor Assembly Replacement for Broan NuTone Bathroom Exhaust Fans with 8 x 8-1/4 Housing for HD80L 678 679 763 50NT ED50L DX50L Series Fans
Generic$41.853.7★
S97015162 Fan Motor Assembly Compatible with Broan NuTone Bathroom Exhaust Fans with 8 x 8-1/4 Housing for 678-G/2678F-A 683-C 770RLTK 676-D 763N 684-D Fans (110 CFM / 4 Sones)
Generic$45.204.1★
S97015162 Motor Assembly Fit for Broan 678-G 2678F-A 683-C 683L-A 676-d/2676f-a 679FL-C/FL2679F-A 684NT-A 770RLTK Bathroom Exhaust Fan Motor Replacement Bathroom Fan 8 x 8-1/4 110 CFM 4 Sones
Cylrod$45.704.8★
Upgrade S97015162 Motor Assembly | 8 x 8-1/4 Housing | Compatible with Broan NuTone 678-G2678F-A 683-C683L-A HD80L 770RLTK DX50L Series Bathroom Exhaust Fan
Acyoyava$40.254.7★
What buyers say about broan 678 replacement parts
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“fan is quiet”
“Installation was quick”
“Just as advertised”
“Quick, easy and affordable”
“Great quality and easy swap out for oe fan motor”
“cheaper than a stand alone motor”
“Snaps right in”
“Worked great”
“Watch Brian you tube for easy instructions”
What buyers complain about
“Did not fit as stated”
“Broke within 1 month”
“hardly hear anything with working great”
“cheap”
“On install i had to modify a little bit”
“It was advertised to fit my existing box but would not”
“The air movement is not powerful”
“Very cheap plastic”
“My old one was too dirty to put back in”
“The fan blade is a little wobbly when turned slowly by hand”
Top return reasons
Common questions
- Is broan 678 replacement parts profitable to sell on Amazon United States?
- The niche generates $45K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the broan 678 replacement parts niche?
- 7 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in broan 678 replacement parts?
- Top complaints mined from reviews: Size-Overall, Durability, Noise Level. The return rate is 5.6% — above our launch gate.
- When does demand for broan 678 replacement parts peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the broan 678 replacement parts niche?
- Listings span $40.25–$83.01; the average listing price is $50.54 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.