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Broan 678 Replacement Parts

Fail

The top 5 products take 88% of clicks, so Broan 678 Replacement Parts is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$45K/yr11K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
88%top-5 click share · 7 brands · 11 sellers

Flapen Score

Broan 678 Replacement Parts against its category

The dotted line is the Tools & Home Improvement average. Past it, Broan 678 Replacement Parts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broan 678 Replacement Parts market on Amazon at a glance

Shoppers on Amazon United States searched for Broan 678 Replacement Parts 11K times last year and spent an estimated $45K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
8.2%
Market size, estimated
$45Ka year
Peak month
January1.4× the quietest month
Top search term
s970151628K searches a year

02 · Price

A sale here is worth $50.54.

Listings sell for $50.54 on average, from $40.25 to $83.01. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $50.54 that is $5K to $13K a year per listing.

Average price
$50.54inside the $15 to $100 sweet spot
Price range
$40.25–$83.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,280 within Electric Motors. It carries 42 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#1,280in Electric Motors
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
42per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Broan 678 Replacement Parts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

$0$7K$13K$20K$27K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Bghdas54%
  • Cylrod17%
  • Generic10%
  • MLDWH6%
  • Merchandise Mecca5%
  • Acyoyava4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Broan 678 Replacement Parts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Broan 678 Replacement Parts

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
5.6%of orders come back
“Did not fit as stated”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Broan 678 Replacement Parts questions

Answered from the same tracked data.