brittany water filter
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.10avg listing price — sweet spot $15–$100
Price range
Great$10.97–$54.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 25K searches
Review moat
Bad43,186.46avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brittany water filter is a $60K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
brittany water filter market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $63K–$75K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
166
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
45%
Top 20: 94%
Open market
0%
- BRITA82%
- AQUA CREST10%
- Amazon Basics4%
- BREAUILL2%
- DESENRUIS1%
- JOEY'Z1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — +9.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top brittany water filter search terms
- brittany water filter18K/yr
- brita filer3K/yr
- britain water filters2K/yr
- britain filter1K/yr
- britain water filter635/yr
Top brittany water filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brita Standard Water Filter Standard Replacement Filters for Pitchers and Dispensers BPA Free 4 Count
BRITA$19.434.8★226,837 rev
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 4 Filters
BRITA$21.534.7★11,726 rev
AQUA CREST Filter Replacement for Brita Water Pitcher & Dispenser 6 Pack
AQUA CREST$16.854.6★30,466 rev
Brita Filter Replacements for Water Pitchers and Dispensers Elite NSF Certified to Remove 99% of Lead 2 Count Blue
BRITA$29.984.6★55,545 rev
Brita Standard Water Filter for Pitchers and Dispensers Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 6 Filters for Pitchers White
BRITA$25.244.8★226,837 rev
Newest
by launch dateBrita Standard Water Filter for Pitchers and Dispensers Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 6 Filters for Pitchers White
BRITA$25.24226,837 rev
Brita Standard Water Filter Replacements for Pitchers and Dispensers Lasts 2 Months Reduces Chlorine Taste and Odor 3 Count
BRITA$17.27226,837 rev
Brita Standard Water Filter Standard Replacement Filters for Pitchers and Dispensers BPA Free 4 Count
BRITA$19.43226,837 rev
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)
BRITA$40.752,232 rev
Brita Small 6 Cup Water Filter Pitcher 1 BritaPlus Filter Metro Black (Package May Vary)
BRITA$24.531,396 rev
Trending
90-day click momentum
Brita Faucet Mount Water Filter System Chrome No-Wait Filtration Easy Install Multi-Use Tap Water Filter for Kitchens Bathrooms & Small Spaces
BRITA$30.893.8★
Brita Large Water Filter Pitcher for Tap and Drinking Water Includes 1 Standard Filter BPA-Free Lasts Two Months 10-Cup Capacity Bright White
BRITA$28.234.6★
Brita 27 Cup Water Filter Dispenser with Elite Filter NSF Certified to Remove 99% of Lead Reduces 30 Contaminants Including Microplastics Mercury & Chlorine SmartLight Indicator BPA-Free Black
BRITA$46.324.4★
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)
BRITA$40.754.6★
Brita Small 6 Cup Water Filter Pitcher 1 BritaPlus Filter Metro Black (Package May Vary)
BRITA$24.534.6★
What buyers say about brittany water filter
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT FILTER”
“Money well spent”
“Fits like a glove”
“great product, works as intended”
“As described”
“Easy to operate”
“Worked well for 2 changes”
“Easy to put together”
“These filters make a delicious crystal clear water”
“has held up well”
What buyers complain about
“Does not filter”
“Leaks Badly”
“Broke Within a Week”
“Does not fit”
“Garbage quality”
“They may have been less expensive”
“Not fully functional”
“False Advertising”
“less water capacity”
“Flimsy plastic”
Top return reasons
Common questions
- Is brittany water filter profitable to sell on Amazon United States?
- The niche generates $60K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the brittany water filter niche?
- 6 brands and 166 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in brittany water filter?
- Top complaints mined from reviews: Filtration, Leak-Proof, Durability. The return rate is 1.5%.
- When does demand for brittany water filter peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the brittany water filter niche?
- Listings span $10.97–$54.16; the average listing price is $25.10 (sweet spot $15–$100). The average incumbent carries 43,186 reviews — the moat a new listing must climb.