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Brittany Water Filter

Fail

The top 5 brands take 99% of clicks, so Brittany Water Filter is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$60K/yr25K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
45%top-5 click share · 6 brands · 166 sellers

Flapen Score

Brittany Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Brittany Water Filter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brittany Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Brittany Water Filter 25K times last year and spent an estimated $60K. The top 5 brands take 99% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
9.7%
Market size, estimated
$60Ka year
Peak month
January2.0× the quietest month
Top search term
brittany water filter18K searches a year

02 · Price

A sale here is worth $25.10.

Listings sell for $25.10 on average, from $10.97 to $54.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.10 that is $0 to $3K a year per listing.

Average price
$25.10inside the $15 to $100 sweet spot
Price range
$10.97–$54.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Water Filtration & Softeners. It carries 43,186 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Water Filtration & Softeners
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
43,186per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Brittany Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

166

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

0%

  • BRITA82%
  • AQUA CREST10%
  • Amazon Basics4%
  • BREAUILL2%
  • DESENRUIS1%
  • JOEY'Z1%
  • Open — no brand owns it (0%)

Demand

Brittany Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Brittany Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brittany water filter18K/yr
  • brita filer3K/yr
  • britain water filters2K/yr
  • britain filter1K/yr
  • britain water filter635/yr

Reviews and returns

What reviews say buyers love and hate about Brittany Water Filter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filtration”
28%of negative reviews mention “Filtration”
1.5%of orders come back
“Does not filter”
A buyer, on “Filtration”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brittany Water Filter questions

Answered from the same tracked data.