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Britta Water Filters Replacements Or Similar Long Last Filter

Maybe

Returns run at only 0.6% of orders. But the average product has 40,081 reviews to catch up to, so Britta Water Filters Replacements Or Similar Long Last Filter is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$140K/yr80K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
47%top-5 click share · 16 brands · 127 sellers

Flapen Score

Britta Water Filters Replacements Or Similar Long Last Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Britta Water Filters Replacements Or Similar Long Last Filter is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Britta Water Filters Replacements Or Similar Long Last Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Britta Water Filters Replacements Or Similar Long Last Filter 80K times last year and spent an estimated $140K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
7.8%
Market size, estimated
$140Ka year
Peak month
January2.6× the quietest month
Top search term
water filter cartridge replacement19K searches a year

02 · Price

A sale here is worth $22.27.

Listings sell for $22.27 on average, from $8.86 to $49.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.27 that is $2K to $6K a year per listing.

Average price
$22.27inside the $15 to $100 sweet spot
Price range
$8.86–$49.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #23 within Water Filtration & Softeners. It carries 40,081 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#23in Water Filtration & Softeners
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
40,081per listing
Listings tracked
30

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
71 months

Products

Top Britta Water Filters Replacements Or Similar Long Last Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$28K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

127

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

28%

  • Amazon Basics24%
  • BRITA19%
  • AQUA CREST9%
  • PUREPLUS8%
  • Aquaboon7%
  • Membrane Solutions5%

Demand

Britta Water Filters Replacements Or Similar Long Last Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Britta Water Filters Replacements Or Similar Long Last Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water filter cartridge replacement19K/yr
  • water filter replacement cartridge19K/yr
  • replacement pitcher water filters8K/yr
  • water pitcher filters replacements7K/yr
  • water filter refill6K/yr
  • filters for water pitcher5K/yr
  • replacement water filter cartridges7K/yr
  • water replacement filters4K/yr
  • replacement water filter cartridge1K/yr
  • water filter pitcher replacement3K/yr

Reviews and returns

What reviews say buyers love and hate about Britta Water Filters Replacements Or Similar Long Last Filter

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Filtration”
41%of negative reviews mention “Filtration”
0.6%of orders come back
“Not filtering”
A buyer, on “Filtration”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Britta Water Filters Replacements Or Similar Long Last Filter questions

Answered from the same tracked data.