Brita Water Filter
MaybeShoppers spend $23.6M a year here. But the average product has 48,479 reviews to catch up to, so Brita Water Filter is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 4859
- Market size
- $23.6M/yr8.2M searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 143 sellers
Flapen Score
Brita Water Filter against its category
The dotted line is the Tools & Home Improvement average. Past it, Brita Water Filter is stronger. Inside it, weaker.
Market
The Brita Water Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Brita Water Filter 8.2M times last year and spent an estimated $23.6M. The top 5 brands take 96% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.6M a year.
- Searches, last 12 months
- 8.2M
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $23.6Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- brita filter4.1M searches a year
02 · Price
A sale here is worth $20.75.
Listings sell for $20.75 on average, from $10.97 to $40.75. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At $20.75 that is $623K to $830K a year per listing.
- Average price
- $20.75inside the $15 to $100 sweet spot
- Price range
- $10.97–$40.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $623K–$830K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Water Filtration & Softeners. It carries 48,479 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Water Filtration & Softeners
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 48,479per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Brita Water Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brita Filter Replacements for Water Pitchers and Dispensers Elite NSF Certified to Remove 99% of Lead 2 Count Blue
- Price
- $29.98
- Rating
- 4.6/5
- Reviews
- 55,545
- Age
- 9y ago
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 3-Pack
- Price
- $11.15
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 5y ago
Brita Standard Water Filter Standard Replacement Filters for Pitchers and Dispensers BPA Free 4 Count
- Price
- $19.43
- Rating
- 4.8/5
- Reviews
- 226,837
- Age
- 2mo ago
AQUA CREST Filter Replacement for Brita Water Pitcher & Dispenser 6 Pack
- Price
- $16.85
- Rating
- 4.6/5
- Reviews
- 30,466
- Age
- 7y ago
Brita Standard Water Filter Replacements for Pitchers and Dispensers Lasts 2 Months Reduces Chlorine Taste and Odor 3 Count
- Price
- $17.27
- Rating
- 4.8/5
- Reviews
- 226,837
- Age
- 2mo ago
Trending
90-day click momentum
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 6-Pack
- Price
- $17.82
- Rating
- 4.6/5
- Reviews
- 34,546
- Age
- 6y ago
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)
- Price
- $40.75
- Rating
- 4.6/5
- Reviews
- 2,232
- Age
- 1y ago
Water Filter Replacement Compatible with Brita Water Pitchers and Dispensers by DESENRUIS for Classic 35557 OB03 Mavea 107007 Reduce Chlorine and Bad Taste BPA free Pack of 3
- Price
- $14.89
- Rating
- 4.3/5
- Reviews
- 1,361
- Age
- 2y ago
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 6 Filters
- Price
- $28.14
- Rating
- 4.7/5
- Reviews
- 11,726
- Age
- 2y ago
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 2 Filters
- Price
- $14.98
- Rating
- 4.7/5
- Reviews
- 11,726
- Age
- 2y ago
Newest
by launch dateBrita Standard Water Filter Replacements for Pitchers and Dispensers Lasts 2 Months Reduces Chlorine Taste and Odor 3 Count
- Price
- $17.27
- Rating
- 4.8/5
- Reviews
- 226,837
- Age
- 2mo ago
Brita Standard Water Filter for Pitchers and Dispensers Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 6 Filters for Pitchers White
- Price
- $25.24
- Rating
- 4.8/5
- Reviews
- 226,837
- Age
- 2mo ago
Brita Standard Water Filter for Pitchers and Dispensers BPA-Free Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 2 Filters
- Price
- $15.00
- Rating
- 4.8/5
- Reviews
- 226,837
- Age
- 2mo ago
Brita Standard Water Filter Standard Replacement Filters for Pitchers and Dispensers BPA Free 4 Count
- Price
- $19.43
- Rating
- 4.8/5
- Reviews
- 226,837
- Age
- 2mo ago
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)
- Price
- $40.75
- Rating
- 4.6/5
- Reviews
- 2,232
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
143
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
3%
- BRITA69%
- Amazon Basics11%
- AQUA CREST10%
- BREAUILL4%
- PURELINE2%
- DESENRUIS1%
- Open — no brand owns it (4 brands, 3%)
Demand
Brita Water Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Brita Water Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brita filter4.1M/yr
- brita filter replacement2.3M/yr
- brita water filter813K/yr
- brita filters198K/yr
- brita water filter replacement100K/yr
- brita replacement filter83K/yr
- brita water pitcher filters62K/yr
- britta water filters replacements or similar long last filter66K/yr
- water filter brita65K/yr
- brita filter replacement for pitcher49K/yr
Reviews and returns
What reviews say buyers love and hate about Brita Water Filter
We read the reviews and the return reasons for every product selling here.
“Does not filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Brita Water Filter questions
Answered from the same tracked data.