brita ultramax filter replacement
Worth a lookShows a $27.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$27.4M$27.4M/yr · 8.6M searches
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$22.56avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$10.97–$46.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Review moat
Bad53,212.28avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, brita ultramax filter replacement is a $27.4M/yr Amazon United States market (8.6M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
brita ultramax filter replacement market data
- Units sold / yr
- 1.0M–1.0M
- avg 40,000–50,000/product
- Revenue / yr
- $22.6M–$22.6M
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
131
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
1%
- BRITA73%
- Amazon Basics11%
- AQUA CREST9%
- BREAUILL4%
- PURELINE2%
- DESENRUIS1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -4.0% search growth over the last 90 days.Peak months: Jul, Nov · busiest ÷ quietest = 422.7×
Top brita ultramax filter replacement search terms
- brita filter4.1M/yr
- brita filter replacement2.3M/yr
- brita water filter813K/yr
- brita elite water filter259K/yr
- brita filters198K/yr
- brita elite115K/yr
- brita water filter replacement100K/yr
- brita replacement filter83K/yr
- brita elite filter replacement86K/yr
- brita elite filter64K/yr
Top brita ultramax filter replacement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brita Filter Replacements for Water Pitchers and Dispensers Elite NSF Certified to Remove 99% of Lead 2 Count Blue
BRITA$29.984.6★55,545 rev
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 3-Pack
Amazon Basics$11.154.6★34,546 rev
Brita Standard Water Filter Standard Replacement Filters for Pitchers and Dispensers BPA Free 4 Count
BRITA$19.434.8★226,837 rev
AQUA CREST Filter Replacement for Brita Water Pitcher & Dispenser 6 Pack
AQUA CREST$16.854.6★30,466 rev
Brita Standard Water Filter Replacements for Pitchers and Dispensers Lasts 2 Months Reduces Chlorine Taste and Odor 3 Count
BRITA$17.274.8★226,837 rev
Newest
by launch dateBrita Standard Water Filter Replacements for Pitchers and Dispensers Lasts 2 Months Reduces Chlorine Taste and Odor 3 Count
BRITA$17.27226,837 rev
Brita Standard Water Filter for Pitchers and Dispensers Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 6 Filters for Pitchers White
BRITA$25.24226,837 rev
Brita Standard Water Filter for Pitchers and Dispensers BPA-Free Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 2 Filters
BRITA$15.00226,837 rev
Brita Standard Water Filter Standard Replacement Filters for Pitchers and Dispensers BPA Free 4 Count
BRITA$19.43226,837 rev
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)
BRITA$40.752,232 rev
Trending
90-day click momentum
Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 6-Pack
Amazon Basics$17.824.6★
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)
BRITA$40.754.6★
Water Filter Replacement Compatible with Brita Water Pitchers and Dispensers by DESENRUIS for Classic 35557 OB03 Mavea 107007 Reduce Chlorine and Bad Taste BPA free Pack of 3
DESENRUIS$14.894.3★
Brita Large 10-Cup Elite Water Filter Pitcher WQA NSF/ANSI Certified Reduces 99% of Lead Microplastics & 30 Contaminants BPA-Free Removes Chlorine Taste & Odor 1 Elite Filter White
BRITA$36.164.3★
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 6 Filters
BRITA$28.144.7★
What buyers say about brita ultramax filter replacement
What buyers praise and complain about, mined from review topics.What buyers love
“Filter works well”
“Money well spent”
“Love the size”
“Good product, works as described”
“As described”
“Easy to operate”
“Worked well for 2 changes”
“Easy to assemble”
“These filters make a delicious crystal clear water”
“And enjoy clean water”
What buyers complain about
“Does not filter”
“Leaks all over”
“Too big”
“Dont last”
“Garbage quality”
“They may have been less expensive”
“Does not work well”
“False Advertising”
“Clogs”
“less water capacity”
Top return reasons
Common questions
- Is brita ultramax filter replacement profitable to sell on Amazon United States?
- The niche generates $27.4M/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the brita ultramax filter replacement niche?
- 7 brands and 131 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in brita ultramax filter replacement?
- Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 1.1%.
- When does demand for brita ultramax filter replacement peak?
- Demand peaks in Jul–Nov; the busiest month runs 422.7× the quietest.
- What does it cost to enter the brita ultramax filter replacement niche?
- Listings span $10.97–$46.32; the average listing price is $22.56 (sweet spot $15–$100). The average incumbent carries 53,212 reviews — the moat a new listing must climb.