Is Brita Ultramax Filter Replacement profitable to sell on Amazon United States?

Flapen scores Brita Ultramax Filter Replacement 58 out of 100 on Amazon United States, a Maybe. Shoppers spend $27.4M a year across 25 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew -4.0% in the last 90 days.

How competitive is the Brita Ultramax Filter Replacement niche on Amazon United States?

7 brands and 131 sellers compete in Brita Ultramax Filter Replacement on Amazon United States. The top 5 Brita Ultramax Filter Replacement products take 50% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Brita Ultramax Filter Replacement?

Brita Ultramax Filter Replacement buyers on Amazon United States complain most about Filtration, Leak-Proof, and Size-Overall. Returns run at 1.1% of orders.

When does demand for Brita Ultramax Filter Replacement peak?

Search demand for Brita Ultramax Filter Replacement on Amazon United States peaks in Jul–Nov, and the busiest month runs 422.7× the quietest.

What does it cost to enter the Brita Ultramax Filter Replacement niche?

Brita Ultramax Filter Replacement sells for $22.56 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.97 to $46.32. The average product has 53,212 reviews, the count a new listing must catch up to.

Brita Ultramax Filter Replacement

Maybe

Shoppers spend $27.4M a year here. But the average product has 53,212 reviews to catch up to, so Brita Ultramax Filter Replacement is a Maybe.

Flapen Score: 58
58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size: $27.4M/yr8.6M searches / yr
90-day growth: -4.0%search demand this quarter
Competition: 50%top-5 click share · 7 brands · 131 sellers

Flapen Score

Brita Ultramax Filter Replacement against its category

The dotted line is the Tools & Home Improvement average. Past it, Brita Ultramax Filter Replacement is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Brita Ultramax Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Brita Ultramax Filter Replacement 8.6M times last year and spent an estimated $27.4M. The top 5 brands take 98% of clicks. Demand peaks in Jul–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27.4M a year.

Searches, last 12 months: 8.6M
Growth, 90 days vs prior 90: -4.0%
Conversion, latest week: 14.1%
Market size, estimated: $27.4Ma year
Peak month: November422.7× the quietest month
Top search term: brita filter4.1M searches a year

02 · Price

A sale here is worth $22.56.

Listings sell for $22.56 on average, from $10.97 to $46.32. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $22.56 that is $902K to $1.1M a year per listing.

Average price: $22.56inside the $15 to $100 sweet spot
Price range: $10.97–$46.32
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1,000,000 or moreAmazon's top range
Units per listing a year: 40,000–50,000
Revenue per listing a year: $902K–$1.1M
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Water Filtration & Softeners. It carries 53,212 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #7in Water Filtration & Softeners
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 53,212per listing
Listings tracked: 25

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 54 months

Products