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Brita Stream

Fail

The top 5 products take 100% of clicks, so Brita Stream is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$302K/yr142K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 38 sellers

Flapen Score

Brita Stream against its category

The dotted line is the Tools & Home Improvement average. Past it, Brita Stream is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brita Stream market on Amazon at a glance

Shoppers on Amazon United States searched for Brita Stream 142K times last year and spent an estimated $302K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
10.7%
Market size, estimated
$302Ka year
Top search term
brita stream42K searches a year

02 · Price

A sale here is worth $19.94.

Listings sell for $19.94 on average, from $16.80 to $23.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $19.94 that is $60K to $80K a year per listing.

Average price
$19.94inside the $15 to $100 sweet spot
Price range
$16.80–$23.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$60K–$80K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #58 within Water Filtration & Softeners. It carries 11,553 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#58in Water Filtration & Softeners
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
11,553per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Brita Stream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$75K$151K$226K$302K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • BRITA91%
  • Waterdrop9%
  • Open — no brand owns it (0%)

Demand

Brita Stream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Brita Stream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brita stream42K/yr
  • brita stream filter replacement40K/yr
  • brita stream pitcher28K/yr
  • brita stream filter16K/yr
  • brita stream water pitcher9K/yr
  • brita stream filters4K/yr
  • brita stream filter replacement 3 pack2K/yr
  • brita filter replacement stream filters494/yr

Reviews and returns

What reviews say buyers love and hate about Brita Stream

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filtration”
43%of negative reviews mention “Filtration”
0.5%of orders come back
“Water WILL NOT flow through the filter”
A buyer, on “Filtration”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brita Stream questions

Answered from the same tracked data.