Is brita hub filter replacement profitable to sell on Amazon United States?

The niche generates $164K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (42/100).

How competitive is the brita hub filter replacement niche?

7 brands and 26 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in brita hub filter replacement?

Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 3.3%.

What does it cost to enter the brita hub filter replacement niche?

Listings span $13.80–$155.59; the average listing price is $53.17 (sweet spot $15–$100). The average incumbent carries 1,198 reviews — the moat a new listing must climb.

brita hub filter replacement

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$53.17

avg listing price — sweet spot $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$13.80–$155.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,198.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Market size

Okay$164K

$164K/yr · 35K searches

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, brita hub filter replacement is a $164K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

brita hub filter replacement market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: $160K–$213K; units × avg price
Conversion rate: 8.7%
Avg BSR: #188
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

BRITA74%
Beckacher12%
AQUA CREST3%
DREO3%
IT'S PURE EXPERT3%
Macaberry2%
Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 34 weeks — +6.5% search growth over the last 90 days.

Open Trend

Top brita hub filter replacement search terms

brita hub15K/yr +13.9%2.4% conv.
brita hub countertop water filter9K/yr +27.1%5.9% conv.
brita hub filter6K/yr +3.7%16.6% conv.
brita hub filter replacement6K/yr -36.4%22.2% conv.

All search terms

Top brita hub filter replacement products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brita Hub Instant Powerful Countertop Water Filter System Reduces 70+ Contaminants 12 Cup Water Reservoir Includes 6 Month Carbon Block Filter White 87340

BRITA$151.284.0★598 rev

Brita Hub Replacement Water Filter BPA-Free Replaces 900 Plastic Water Bottles Lasts Six Months or 120 Gallons Includes 1 Filter Kitchen Essential White

BRITA$27.764.4★442 rev

2-Pack Water Filter Replacement Compatible with Brita Hub Instant Powerful Countertop Water Filter Device Lasts Six Months or 120 Gallons Replace Filter Model Number CTO1

Beckacher$33.344.5★197 rev

AQUA CREST Water Filter Replacement for Brita Hub Filter CTO1

AQUA CREST$13.804.2★15 rev

DREO Reverse Osmosis Water Filter Countertop RO Filtration System 3:1 Pure to Drain TDS & Filter Life & Autofill Pitcher Installation-Free Self-Cleaning Water Purifier RO Water Filter

DREO$155.594.4★495 rev

Newest

by launch date

DREO Reverse Osmosis Water Filter Countertop RO Filtration System 3:1 Pure to Drain TDS & Filter Life & Autofill Pitcher Installation-Free Self-Cleaning Water Purifier RO Water Filter

DREO$155.59495 rev

6mo ago

2 Pack Compatible with Brita Hub Water Filter Replacement for Brita Hub Instant Powerful Counter Water Filtration Device Alternative to Plastic Water Bottles

IT'S PURE EXPERT$27.114 rev

7mo ago

CTO1 Countertop Water Filter Replacement for Bri-ta Hub 2 Pack

Piwerod$28.7420 rev

9mo ago

Water Replacement Filter Compatible with Brita Hub Instant Powerful Countertop Water Filter Device Model Number CT01 Lasts 6 Months or 120 Gallons Includes 2 Filters

Macaberry$32.1817 rev

11mo ago

Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)

BRITA$40.752,232 rev

1y ago

What buyers say about brita hub filter replacement

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration17%

“Easy to change filter”

Ease Of Use12%

“Ease of use”

Quality-Overall11%

“Its a good quality machine”

Size-Overall9%

“Perfect fit”

Value For Money7%

“Good value”

Advertised Vs Actual Product4%

“Works as advertised”

Assembly/Installation4%

“Easy to Set Up”

Ease Of Cleaning3%

“Easy clean water anywhere”

Storage Capacity3%

“Large capacity works well”

Design-Overall3%

“Its nice design”

What buyers complain about

Filtration23%

“Missing Filter”

Leak-Proof18%

“it started leaking”

Size-Overall7%

“Too big”

Value For Money5%

“Lastly, its way overpriced for what it is”

Durability5%

“BREAKS EVERY TIME”

Quality-Overall5%

“Garbage quality”

Instructions/User Manual/Troubleshooting3%

“The manual is not good”

Product Condition2%

“Item looks used”

Water Resistance2%

“Can leach chemicals into water”

Ease Of Use1%

“a bit more awkward to use”

Top return reasons

Leak-Proof22%

Size-Overall22%

Filtration19%

Material Quality10%

Value For Money4%