brita filters 6 pack
Worth a lookShows searches that convert (12.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$25.31avg listing price — sweet spot $15–$100
Price range
Incredible$14.98–$40.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.7%90-day search growth — must beat 0% to launch
Market size
Okay$214K$214K/yr · 66K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Review moat
Bad36,482.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brita filters 6 pack is a $214K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
brita filters 6 pack market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $253K–$316K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- BRITA93%
- AQUA CREST7%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +49.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Nov, Dec · busiest ÷ quietest = 6.8×
Top brita filters 6 pack search terms
- brita plus filter replacement21K/yr
- brita plus filter13K/yr
- brita plus9K/yr
- brita filters 6 pack9K/yr
- brita plus water filter7K/yr
- brita filters 10 pack4K/yr
- brita filter replacement 6 pack2K/yr
Top brita filters 6 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 4 Filters
BRITA$21.534.7★11,726 rev
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 6 Filters
BRITA$28.144.7★11,726 rev
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 2 Filters
BRITA$14.984.7★11,726 rev
AQUA CREST Filter Replacement for Brita Water Pitcher & Dispenser 6 Pack
AQUA CREST$16.854.6★30,466 rev
Brita Standard Water Filter for Pitchers and Dispensers Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 6 Filters for Pitchers White
BRITA$25.244.8★226,837 rev
Newest
by launch dateBrita Standard Water Filter for Pitchers and Dispensers Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 6 Filters for Pitchers White
BRITA$25.24226,837 rev
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)
BRITA$40.752,232 rev
Brita Large 10-Cup Water Filter Pitcher with BritaPlus Filter WQA NSF/ANSI Certified Reduces 2X Contaminants vs. Standard Removes Chlorine Taste & Odor Reduces Zinc Copper Mercury & More Black
BRITA$32.601,443 rev
Brita Small 6 Cup Water Filter Pitcher 1 BritaPlus Filter Metro Black (Package May Vary)
BRITA$24.531,396 rev
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 4 Filters
BRITA$21.5311,726 rev
Trending
90-day click momentumBrita Small 6 Cup Water Filter Pitcher 1 BritaPlus Filter Metro Black (Package May Vary)
BRITA$24.534.6★
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)
BRITA$40.754.6★
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 6 Filters
BRITA$28.144.7★
Brita Large 10-Cup Water Filter Pitcher with BritaPlus Filter WQA NSF/ANSI Certified Reduces 2X Contaminants vs. Standard Removes Chlorine Taste & Odor Reduces Zinc Copper Mercury & More Black
BRITA$32.604.6★
Brita Filter Replacements for Water Pitchers and Dispensers Elite NSF Certified to Remove 99% of Lead 2 Count Blue
BRITA$29.984.6★
What buyers say about brita filters 6 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Good water filters”
“Best deal”
“Fits like a glove”
“Excellent product”
“Just what I needed”
“Easy to use”
“They still do the same job”
“Easy to install”
“Easy to use for safe drinking water”
“Large capacity works well”
What buyers complain about
“poor quality filter”
“leaked”
“Very big”
“cheaper”
“does not last”
“shows quality control is weak”
“Did not work”
“less water capacity”
“veri misleading description”
“Water flow so slow”
Top return reasons
Common questions
- Is brita filters 6 pack profitable to sell on Amazon United States?
- The niche generates $214K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +49.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the brita filters 6 pack niche?
- 2 brands and 55 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brita filters 6 pack?
- Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 0.9%.
- When does demand for brita filters 6 pack peak?
- Demand peaks in Apr–May–Jun–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the brita filters 6 pack niche?
- Listings span $14.98–$40.75; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 36,482 reviews — the moat a new listing must climb.