Brita Filters 6 Pack
MaybeBuyers convert on 12.9% of searches. But the top 5 brands take 100% of clicks, so Brita Filters 6 Pack is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 4850
- Market size
- $214K/yr66K searches / yr
- 90-day growth
- +49.7%search demand this quarter
- Competition
- 83%top-5 click share · 2 brands · 55 sellers
Flapen Score
Brita Filters 6 Pack against its category
The dotted line is the Tools & Home Improvement average. Past it, Brita Filters 6 Pack is stronger. Inside it, weaker.
Market
The Brita Filters 6 Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Brita Filters 6 Pack 66K times last year and spent an estimated $214K. All 2 brands take every click. Demand peaks in Apr–May–Jun–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +49.7%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $214Ka year
- Peak month
- June6.8× the quietest month
- Top search term
- brita plus filter replacement21K searches a year
02 · Price
A sale here is worth $25.31.
Listings sell for $25.31 on average, from $14.98 to $40.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $25.31 that is $25K to $32K a year per listing.
- Average price
- $25.31inside the $15 to $100 sweet spot
- Price range
- $14.98–$40.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $25K–$32K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Water Filtration & Softeners. It carries 36,482 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Water Filtration & Softeners
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 36,482per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Brita Filters 6 Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 4 Filters
- Price
- $21.53
- Rating
- 4.7/5
- Reviews
- 11,726
- Age
- 2y ago
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 6 Filters
- Price
- $28.14
- Rating
- 4.7/5
- Reviews
- 11,726
- Age
- 2y ago
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 2 Filters
- Price
- $14.98
- Rating
- 4.7/5
- Reviews
- 11,726
- Age
- 2y ago
AQUA CREST Filter Replacement for Brita Water Pitcher & Dispenser 6 Pack
- Price
- $16.85
- Rating
- 4.6/5
- Reviews
- 30,466
- Age
- 7y ago
Brita Standard Water Filter for Pitchers and Dispensers Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 6 Filters for Pitchers White
- Price
- $25.24
- Rating
- 4.8/5
- Reviews
- 226,837
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Brita Small 6 Cup Water Filter Pitcher 1 BritaPlus Filter Metro Black (Package May Vary)
- Price
- $24.53
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 1y ago
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)
- Price
- $40.75
- Rating
- 4.6/5
- Reviews
- 2,232
- Age
- 1y ago
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 6 Filters
- Price
- $28.14
- Rating
- 4.7/5
- Reviews
- 11,726
- Age
- 2y ago
Brita Large 10-Cup Water Filter Pitcher with BritaPlus Filter WQA NSF/ANSI Certified Reduces 2X Contaminants vs. Standard Removes Chlorine Taste & Odor Reduces Zinc Copper Mercury & More Black
- Price
- $32.60
- Rating
- 4.6/5
- Reviews
- 1,443
- Age
- 1y ago
Brita Filter Replacements for Water Pitchers and Dispensers Elite NSF Certified to Remove 99% of Lead 2 Count Blue
- Price
- $29.98
- Rating
- 4.6/5
- Reviews
- 55,545
- Age
- 9y ago
Newest
by launch dateBrita Standard Water Filter for Pitchers and Dispensers Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 6 Filters for Pitchers White
- Price
- $25.24
- Rating
- 4.8/5
- Reviews
- 226,837
- Age
- 2mo ago
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)
- Price
- $40.75
- Rating
- 4.6/5
- Reviews
- 2,232
- Age
- 1y ago
Brita Large 10-Cup Water Filter Pitcher with BritaPlus Filter WQA NSF/ANSI Certified Reduces 2X Contaminants vs. Standard Removes Chlorine Taste & Odor Reduces Zinc Copper Mercury & More Black
- Price
- $32.60
- Rating
- 4.6/5
- Reviews
- 1,443
- Age
- 1y ago
Brita Small 6 Cup Water Filter Pitcher 1 BritaPlus Filter Metro Black (Package May Vary)
- Price
- $24.53
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 1y ago
Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 4 Filters
- Price
- $21.53
- Rating
- 4.7/5
- Reviews
- 11,726
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
55
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- BRITA93%
- AQUA CREST7%
Demand
Brita Filters 6 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Nov, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Brita Filters 6 Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brita plus filter replacement21K/yr
- brita plus filter13K/yr
- brita plus9K/yr
- brita filters 6 pack9K/yr
- brita plus water filter7K/yr
- brita filters 10 pack4K/yr
- brita filter replacement 6 pack2K/yr
Reviews and returns
What reviews say buyers love and hate about Brita Filters 6 Pack
We read the reviews and the return reasons for every product selling here.
“poor quality filter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brita Filters 6 Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data