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Brick Wallpaper Peel and Stick

Fail

Demand is soft, at -12.5% this quarter, so Brick Wallpaper Peel and Stick is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$113K/yr572K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
52%top-5 click share · 22 brands · 26 sellers

Flapen Score

Brick Wallpaper Peel and Stick against its category

The dotted line is the Tools & Home Improvement average. Past it, Brick Wallpaper Peel and Stick is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brick Wallpaper Peel and Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Brick Wallpaper Peel and Stick 572K times last year and spent an estimated $113K. The top 5 brands take 65% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
572K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
1.6%
Market size, estimated
$113Ka year
Peak month
November1.8× the quietest month
Top search term
brick wallpaper peel and stick227K searches a year

02 · Price

A sale here is worth $12.76.

Listings sell for $12.76 on average, from $6.41 to $37.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.76 that is $6K to $10K a year per listing.

Average price
$12.76under the $15 to $100 sweet spot
Price range
$6.41–$37.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #471 within Wallpaper & Wallpapering Supplies. It carries 1,215 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#471in Wallpaper & Wallpapering Supplies
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
1,215per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Brick Wallpaper Peel and Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

26

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

52%

Top 20: 88%

Open market

30%

  • Hopeak26%
  • PeonyQueen13%
  • Abyssaly10%
  • Sevalo9%
  • Akywall7%
  • tiltil5%

Demand

Brick Wallpaper Peel and Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Brick Wallpaper Peel and Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brick wallpaper peel and stick227K/yr
  • brick wallpaper136K/yr
  • brick peel and stick wallpaper36K/yr
  • peel and stick brick wallpaper32K/yr
  • peel and stick wallpaper brick18K/yr
  • brick wall paper18K/yr
  • brick contact paper16K/yr
  • red brick wallpaper peel and stick14K/yr
  • faux brick wallpaper13K/yr
  • wallpaper brick9K/yr

Reviews and returns

What reviews say buyers love and hate about Brick Wallpaper Peel and Stick

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Adhesion/Stickiness”
6.2%of orders come back
“Did not stick to wall”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brick Wallpaper Peel and Stick questions

Answered from the same tracked data.