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Breaking Bad Costume

Fail

Shoppers spend only $10K a year here, so Breaking Bad Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$10K/yr163K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
57%top-5 click share · 18 brands · 30 sellers

Flapen Score

Breaking Bad Costume against its category

The dotted line is the Tools & Home Improvement average. Past it, Breaking Bad Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breaking Bad Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Breaking Bad Costume 163K times last year and spent an estimated $10K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
0.2%
Market size, estimated
$10Ka year
Peak month
October105.6× the quietest month
Top search term
breaking bad costume153K searches a year

02 · Price

A sale here is worth $26.83.

Listings sell for $26.83 on average, from $8.59 to $60.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.83 that is $0 to $3K a year per listing.

Average price
$26.83inside the $15 to $100 sweet spot
Price range
$8.59–$60.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #86,519 within Protective Workwear. It carries 504 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
22.3%
Average rank
#86,519in Protective Workwear
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
504per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Breaking Bad Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$481$962$1K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 rising

Sellers

30

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

24%

  • Medtecs39%
  • Popfunk15%
  • Fun Costumes10%
  • GANSHAYA6%
  • Morph4%
  • SUPWISER3%

Demand

Breaking Bad Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 105.6×

Reviews and returns

What reviews say buyers love and hate about Breaking Bad Costume

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Quality-Overall”
8.6%of orders come back
“Cheap trash”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Breaking Bad Costume questions

Answered from the same tracked data.