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Brass Towel Ring

Maybe

Products sell for $26.24 on average, inside the sweet spot. But returns run at 7.5% of orders, so Brass Towel Ring is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$98K/yr123K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
30%top-5 click share · 33 brands · 61 sellers

Flapen Score

Brass Towel Ring against its category

The dotted line is the Tools & Home Improvement average. Past it, Brass Towel Ring is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Towel Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Brass Towel Ring 123K times last year and spent an estimated $98K. The top 5 brands take 46% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
3.0%
Market size, estimated
$98Ka year
Peak month
July1.5× the quietest month
Top search term
brass towel ring25K searches a year

02 · Price

A sale here is worth $26.24.

Listings sell for $26.24 on average, from $9.66 to $47.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.24 that is $0 to $3K a year per listing.

Average price
$26.24inside the $15 to $100 sweet spot
Price range
$9.66–$47.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #318 within Bathroom Hardware. It carries 364 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#318in Bathroom Hardware
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
364per listing
Listings tracked
57

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Brass Towel Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

61

Top-5 brand share

46%

Top 20: 91%

Top-5 click share

30%

Top 20: 67%

Open market

48%

  • WOLIBEER12%
  • Leyden10%
  • Kinbrace9%
  • Stylentdecor8%
  • Flybath8%
  • BRASEEY7%

Demand

Brass Towel Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Brass Towel Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brass towel ring25K/yr
  • brass towel holder20K/yr
  • brass hand towel holder17K/yr
  • antique brass towel holder11K/yr
  • antique brass towel ring12K/yr
  • vintage hand towel holder11K/yr
  • antique towel holder7K/yr
  • antique brass hand towel holder7K/yr
  • brushed brass towel ring5K/yr
  • vintage towel ring5K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Towel Ring

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
7.5%of orders come back
“Average Quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brass Towel Ring questions

Answered from the same tracked data.