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Brass Punch Set

Maybe

Products sell for $29.48 on average, inside the sweet spot. But demand is soft, at -7.5% this quarter, so Brass Punch Set is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size
$464K/yr225K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
43%top-5 click share · 22 brands · 93 sellers

Flapen Score

Brass Punch Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Brass Punch Set is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Punch Set market on Amazon at a glance

Shoppers on Amazon United States searched for Brass Punch Set 225K times last year and spent an estimated $464K. The top 5 brands take 66% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $464K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
7.0%
Market size, estimated
$464Ka year
Peak month
January1.2× the quietest month
Top search term
brass punch set87K searches a year

02 · Price

A sale here is worth $29.48.

Listings sell for $29.48 on average, from $6.07 to $74.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $29.48 that is $7K to $15K a year per listing.

Average price
$29.48inside the $15 to $100 sweet spot
Price range
$6.07–$74.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #81 within Punches. It carries 1,040 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#81in Punches
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,040per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Brass Punch Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$28K$42K$56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

93

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

43%

Top 20: 89%

Open market

30%

  • Mayhew25%
  • BRSUNAVOM14%
  • SWANLAKE GARDEN TOOLS12%
  • LFSEMINI9%
  • HARFINGTON6%
  • Otis5%

Demand

Brass Punch Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Brass Punch Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brass punch set87K/yr
  • brass punch77K/yr
  • brass punch set for gunsmithing18K/yr
  • brass drift15K/yr
  • brass drift punch10K/yr
  • brass punches9K/yr
  • brass drift punch set6K/yr
  • brass punch set automotive3K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Punch Set

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“get a better quality set”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brass Punch Set questions

Answered from the same tracked data.