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Brass Knobs

Maybe

Products sell for $25.45 on average, inside the sweet spot. But returns run at 10.8% of orders, so Brass Knobs is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$355K/yr802K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
24%top-5 click share · 45 brands · 58 sellers

Flapen Score

Brass Knobs against its category

The dotted line is the Tools & Home Improvement average. Past it, Brass Knobs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Knobs market on Amazon at a glance

Shoppers on Amazon United States searched for Brass Knobs 802K times last year and spent an estimated $355K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months
802K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
1.7%
Market size, estimated
$355Ka year
Peak month
January6.2× the quietest month
Top search term
brass knobs164K searches a year

02 · Price

A sale here is worth $25.45.

Listings sell for $25.45 on average, from $2.64 to $76.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $25.45 that is $3K to $6K a year per listing.

Average price
$25.45inside the $15 to $100 sweet spot
Price range
$2.64–$76.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #328 within Cabinet Hardware. It carries 350 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
1.0%
Average rank
#328in Cabinet Hardware
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
350per listing
Listings tracked
93

04 · Newcomers

Amazon counts 6 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
49 months

Products

Top Brass Knobs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

$0$7K$14K$21K$28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

58

Top-5 brand share

46%

Top 20: 82%

Top-5 click share

24%

Top 20: 54%

Open market

50%

  • khtumeware18%
  • FAPUAL7%
  • Goo-Ki7%
  • NIZADO7%
  • HUGOLEM7%
  • Ravinte Decor4%

Demand

Brass Knobs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.2×

Search terms

Top Brass Knobs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brass knobs164K/yr
  • brass cabinet knobs136K/yr
  • unlacquered brass cabinet pulls72K/yr
  • brass knobs for cabinets50K/yr
  • brass drawer knobs38K/yr
  • antique brass drawer pulls39K/yr
  • polished brass cabinet pulls29K/yr
  • brass dresser knobs21K/yr
  • brass knobs for dresser23K/yr
  • antique brass25K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Knobs

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
10.8%of orders come back
“Doesnt fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brass Knobs questions

Answered from the same tracked data.