Is brass kitchen hardware profitable to sell on Amazon United States?

The niche generates $67K/yr across 77 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (42/100).

How competitive is the brass kitchen hardware niche?

25 brands and 30 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in brass kitchen hardware?

Top complaints mined from reviews: Color, Quality-Overall, Assembly/Installation. The return rate is 11.4% — above our launch gate.

When does demand for brass kitchen hardware peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the brass kitchen hardware niche?

Listings span $8.58–$76.16; the average listing price is $35.71 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.

brass kitchen hardware

Skip it

High returns (11.4%) — this niche doesn't clear our bar today.

Avg price

Incredible$35.71

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$8.58–$76.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,107.06

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+15.3%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 249K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.4%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, brass kitchen hardware is a $67K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

brass kitchen hardware market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $107K–$143K; units × avg price
Conversion rate: 0.8%
Avg BSR: #210
Page quality: 0%
Prime: 99%
Sponsored: 100%
Out of stock: 0.8%
Avg brand age: 46 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

80%

Top 20: 98%

Top-5 click share

27%

Top 20: 57%

Open market

17%

khtumeware41%
Ravinte22%
Asidrama10%
RZDEAL5%
CABDM3%
JOY DECOR3%
Open — no brand owns it (19 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top brass kitchen hardware search terms

brushed brass cabinet pulls125K/yr +6.7%0.7% conv.
solid brass cabinet pulls29K/yr +8.3%0.2% conv.
polished brass cabinet pulls29K/yr +7.3%0.5% conv.
brushed brass cabinet handles14K/yr +154.6%0.7% conv.
satin brass cabinet pulls18K/yr +10.2%0.5% conv.
brushed brass drawer pulls10K/yr +93.6%0.2% conv.
brushed brass cabinet hardware6K/yr +20.9%0.3% conv.
brushed brass7K/yr -2.0%0.3% conv.
brushed brass hardware5K/yr -2.9%0.8% conv.
brushed brass pulls5K/yr -6.8%0.8% conv.

All search terms

Top brass kitchen hardware products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ravinte 30 Pack 5 Inch Cabinet Pulls Brushed Brass Stainless Steel Kitchen Drawer Pulls Cabinet Handles 5Length 3 Hole Center

Ravinte$28.134.7★38,139 rev

Ravinte Brushed Brass Solid Pulls Cabinet Handles 5 Inch 10 Pack

Ravinte$26.164.8★585 rev

khtumeware 10 Pack 5 Inch Hole Center Brushed Brass Cabinet Pulls Heavy Duty Solid Warm Brass Cabinet Handles cabinets Dressers Kitchens Handles Bathroom cabinets

khtumeware$42.414.8★96 rev

Asidrama 10 Pack 5 Inch(128mm) Brushed Brass Kitchen Cabinet Handles Cabinet Pulls Kitchen Cabinet Hardware for Cupboard Drawer Pulls

Asidrama$31.314.8★723 rev

Asidrama 10 Pack 5 Inch(128mm) Brushed Brass Kitchen Cabinet Handles Gold Cabinet Pulls Kitchen Cabinet Hardware for Cupboard Drawer Pulls

Asidrama$35.464.7★1,228 rev

Newest

by launch date

Ravinte Champagne Bronze Kitchen Pulls Cabinet Handles 5 Inch 10 Pack

Ravinte$32.8296 rev

5mo ago

Coinkoly 10 Pack 5 Inch (128mm) Brushed Brass Cabinet Pulls Heavy-Duty Solid Kitchen Cabinet Handles Brass Hardware for Bathrooms Cupboard Drawer

Coinkoly$34.9921 rev

10mo ago

khtumeware 10 Pack 5inch(128mm) Hole Center Brushed Brass Cabinet Pulls Heavy-Duty Satin Brass Cabinet Hardware Pulls for Kitchens bathrooms and Dresser Handle

khtumeware$35.17103 rev

11mo ago

khtumeware 10 Pack 5inch(128mm) Hole Center Brushed Brass Cabinet pulls Satin Brass Solid Heavy-Duty Tradition Kitchen Cabinet Handle Cabinet Hardware for Dressing Table Bathroom Pull

khtumeware$42.8463 rev

1y ago

khtumeware 10 Pack Solid Handles 5-Inch(128mm) Satin Brass Cabinet Pulls Heavy Duty Brushed Brass Handles for Kitchen Cabinets Cupboards Drawers and Bathroom Hardware

khtumeware$36.3044 rev

1y ago

What buyers say about brass kitchen hardware

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The quality also seems strong”

Value For Money14%

“Cant beat this price”

Design-Overall10%

“Well crafted”

Assembly/Installation9%

“Easy Install”

Color8%

“The color is so pretty”

Weight Heavy7%

“They have a lovely heavy weight feel to them”

Advertised Vs Actual Product5%

“Just what I wanted”

Strength4%

“Solid Feel, Great Look, Easy Install”

Durability3%

“They are durable”

Weight Light3%

“Lightweight and adjustable”

What buyers complain about

Color24%

“Disappointed with the color”

Quality-Overall12%

“Worst quality screws”

Assembly/Installation9%

“One installed I cant see that at all”

Value For Money8%

“Looks Expensive”

Advertised Vs Actual Product7%

“color misleading. Not the same color as the picture only gave one star.”

Size-Overall3%

“These for turned out to be the wrong size for what I got these handles for”

Durability3%

“over half of them broke when installing”

Compatibility-Overall2%

“didnt work with my cabinets”

Paint Quality1%

“The paint wears off very quickly”

Maintenance And Repair1%

“Going to have to replace them all”

Top return reasons

Color40%

Size-Overall40%

Advertised Vs Actual Product3%

Value For Money3%

Compatibility-Overall3%

Quality-Overall2%

Functionality-Overall2%

Defective Material/Parts2%

Brightness/Shine/Glow1%

Design-Overall1%

Common questions

Is brass kitchen hardware profitable to sell on Amazon United States?: The niche generates $67K/yr across 77 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (42/100).
How competitive is the brass kitchen hardware niche?: 25 brands and 30 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in brass kitchen hardware?: Top complaints mined from reviews: Color, Quality-Overall, Assembly/Installation. The return rate is 11.4% — above our launch gate.
When does demand for brass kitchen hardware peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the brass kitchen hardware niche?: Listings span $8.58–$76.16; the average listing price is $35.71 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.