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Brass Kitchen Hardware

Fail

Returns run at 11.4% of orders, so Brass Kitchen Hardware is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$67K/yr249K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
27%top-5 click share · 25 brands · 30 sellers

Flapen Score

Brass Kitchen Hardware against its category

The dotted line is the Tools & Home Improvement average. Past it, Brass Kitchen Hardware is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Kitchen Hardware market on Amazon at a glance

Shoppers on Amazon United States searched for Brass Kitchen Hardware 249K times last year and spent an estimated $67K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
0.8%
Market size, estimated
$67Ka year
Peak month
March1.6× the quietest month
Top search term
brushed brass cabinet pulls125K searches a year

02 · Price

A sale here is worth $35.71.

Listings sell for $35.71 on average, from $8.58 to $76.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $35.71 that is $0 to $4K a year per listing.

Average price
$35.71inside the $15 to $100 sweet spot
Price range
$8.58–$76.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
11.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #210 within Cabinet Hardware. It carries 1,107 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
99%
Out of stock, average day
0.8%
Average rank
#210in Cabinet Hardware
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,107per listing
Listings tracked
77

04 · Newcomers

Amazon counts 3 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Brass Kitchen Hardware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

30

Top-5 brand share

80%

Top 20: 98%

Top-5 click share

27%

Top 20: 57%

Open market

17%

  • khtumeware41%
  • Ravinte22%
  • Asidrama10%
  • RZDEAL5%
  • CABDM3%
  • JOY DECOR3%
  • Open — no brand owns it (19 brands, 17%)

Demand

Brass Kitchen Hardware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Brass Kitchen Hardware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brushed brass cabinet pulls125K/yr
  • solid brass cabinet pulls29K/yr
  • polished brass cabinet pulls29K/yr
  • brushed brass cabinet handles14K/yr
  • satin brass cabinet pulls18K/yr
  • brushed brass drawer pulls10K/yr
  • brushed brass cabinet hardware6K/yr
  • brushed brass7K/yr
  • brushed brass hardware5K/yr
  • brushed brass pulls5K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Kitchen Hardware

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Color”
11.4%of orders come back
“Disappointed with the color”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brass Kitchen Hardware questions

Answered from the same tracked data.