brass door plate
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.89avg listing price — sweet spot $15–$100
Review moat
Great175.25avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.84–$80.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, brass door plate is a $28K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
brass door plate market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $18K–$28K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 93%
- Out of stock
- 4.5%
- Avg brand age
- 62 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
24
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
18%
- PRIME-LINE31%
- CANGETS24%
- Deck the Door Decor11%
- Don-Jo7%
- Profasion5%
- GDI Hardware5%
- Open — no brand owns it (7 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — +5.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Top brass door plate search terms
- brass door kick plate7K/yr
- brass door plate8K/yr
- brass kick plate5K/yr
- brass kick plates for doors1K/yr
- brass kickplates for exterior doors481/yr
Top brass door plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prime-Line MP4618 Kick Plate 8 In. x 34 In. Brite Brass on Aluminum Door Kick Plate (Single Pack)
PRIME-LINE$26.284.5★396 rev
Door Kick Plate 6 x 34 Aluminum Kick Plate Fits 36 Doors Gold Mirror Finish
CANGETS$36.774.3★118 rev
Door Push Plate 4 x 16 Aluminum Metal Kick Plate Gold Mirror 2 Pack
CANGETS$15.084.7★157 rev
Door Kick Plate 6 x 28 Aluminum Kick Plate Fits 30 Doors Gold Mirror Finish
CANGETS$29.204.3★118 rev
Deck the Door Decor | Door Kick Plate - Anodized Aluminum Screw Mount Satin Black Satin Nickel Shiny Brass & Oil Rubbed Bronze Finish Many Sizes (8x34 Shiny Brass)
Deck the Door Decor$80.494.7★168 rev
Newest
by launch dateDoor Push Plate 4 x 16 Aluminum Metal Kick Plate Gold Mirror 2 Pack
CANGETS$15.08157 rev
Door Kick Plate 6 x 34 Aluminum Kick Plate Fits 36 Doors Gold Mirror Finish
CANGETS$36.77118 rev
Door Kick Plate 6 x 28 Aluminum Kick Plate Fits 30 Doors Gold Mirror Finish
CANGETS$29.20118 rev
STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor
STALLION HARDWARE$28.692 rev
2 PCS 8 x 34 Self Adhesive Door Kick Plate for Bottom of Door Stainless Steel Front Door Kick Plates Kickplates for 36 Door Interior and Exterior (Brushed Gold)
Profasion$32.98131 rev
Trending
90-day click momentum
CPG Products - Metal Aluminum Kick Plate - 3/64-inch Thick - Choose The Height and Width for Your Door (Brass Tone 8 X 28)
Don-Jo$41.974.6★
Protection Plates/Push Plates (Polished Brass 4 x 22)
GDI Hardware$28.104.3★
SCHLAGE Ives by Schlage 6X34 Schlage C8400B3 Kick Plate 34 in L X 6 in W for Use with Exterior Or Interior Door Surface
SCHLAGE$38.354.5★
Deck The Door Decor Premium Door Kick Plate Kwik Plate Mounting No Drill Protective Door Plate for Interior & Exterior Doors - Made in USA - 8x34 Shiny Brass
Deck the Door Decor$80.484.5★
STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor
STALLION HARDWARE$28.695.0★
What buyers say about brass door plate
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to install”
“Excellent product”
“Product as advertised”
“Definitely worth the money”
“Very easy to use”
“it fits so much better”
“Good affordable stick on kick plate”
“Durable, nice to look at also”
“protect doors well”
“Beautiful design”
What buyers complain about
“My house faces West and the front takes a lot of weather-- snow, rain, heat/sun-- and the brass color plate I had looks horrible now”
“difficult to install”
“Be careful removing the backing film so you don't take the adhesive with it”
“Poor quality control”
“Laid flat and weighted down for 2 weeks and still would curl”
“It very thick”
“It is bigger than the last one that I had”
“Looks expensive”
“Not easy to apply”
“Not the dimensions described in photo”
Top return reasons
Common questions
- Is brass door plate profitable to sell on Amazon United States?
- The niche generates $28K/yr across 28 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the brass door plate niche?
- 13 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in brass door plate?
- Top complaints mined from reviews: Color, Assembly/Installation, Adhesion/Stickiness. The return rate is 6.2% — above our launch gate.
- When does demand for brass door plate peak?
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the brass door plate niche?
- Listings span $10.84–$80.49; the average listing price is $36.89 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.