Brass Door Plate
FailShoppers spend only $28K a year here, so Brass Door Plate is a Fail.
- Flapen Score
- 45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 4845
- Market size
- $28K/yr22K searches / yr
- 90-day growth
- +5.9%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 24 sellers
Flapen Score
Brass Door Plate against its category
The dotted line is the Tools & Home Improvement average. Past it, Brass Door Plate is stronger. Inside it, weaker.
Market
The Brass Door Plate market on Amazon at a glance
Shoppers on Amazon United States searched for Brass Door Plate 22K times last year and spent an estimated $28K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +5.9%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $28Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- brass door kick plate7K searches a year
02 · Price
A sale here is worth $36.89.
Listings sell for $36.89 on average, from $10.84 to $80.49. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $36.89 that is $0 to $4K a year per listing.
- Average price
- $36.89inside the $15 to $100 sweet spot
- Price range
- $10.84–$80.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 6.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #62 within Door Hardware & Locks. It carries 175 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 75%
- Out of stock, average day
- 4.5%
- Average rank
- #62in Door Hardware & Locks
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 175per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Brass Door Plate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Prime-Line MP4618 Kick Plate 8 In. x 34 In. Brite Brass on Aluminum Door Kick Plate (Single Pack)
- Price
- $26.28
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 8y ago

Door Kick Plate 6 x 34 Aluminum Kick Plate Fits 36 Doors Gold Mirror Finish
- Price
- $36.77
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 1y ago

Door Push Plate 4 x 16 Aluminum Metal Kick Plate Gold Mirror 2 Pack
- Price
- $15.08
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 1y ago

Door Kick Plate 6 x 28 Aluminum Kick Plate Fits 30 Doors Gold Mirror Finish
- Price
- $29.20
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 1y ago

Deck the Door Decor | Door Kick Plate - Anodized Aluminum Screw Mount Satin Black Satin Nickel Shiny Brass & Oil Rubbed Bronze Finish Many Sizes (8x34 Shiny Brass)
- Price
- $80.49
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 5y ago
Trending
90-day click momentum
CPG Products - Metal Aluminum Kick Plate - 3/64-inch Thick - Choose The Height and Width for Your Door (Brass Tone 8 X 28)
- Price
- $41.97
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 3y ago

Protection Plates/Push Plates (Polished Brass 4 x 22)
- Price
- $28.10
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago

SCHLAGE Ives by Schlage 6X34 Schlage C8400B3 Kick Plate 34 in L X 6 in W for Use with Exterior Or Interior Door Surface
- Price
- $38.35
- Rating
- 4.5/5
- Reviews
- 454
- Age
- 19y ago

Deck The Door Decor Premium Door Kick Plate Kwik Plate Mounting No Drill Protective Door Plate for Interior & Exterior Doors - Made in USA - 8x34 Shiny Brass
- Price
- $80.48
- Rating
- 4.5/5
- Reviews
- 284
- Age
- 5y ago

STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor
- Price
- $28.69
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
Door Push Plate 4 x 16 Aluminum Metal Kick Plate Gold Mirror 2 Pack
- Price
- $15.08
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 1y ago

Door Kick Plate 6 x 34 Aluminum Kick Plate Fits 36 Doors Gold Mirror Finish
- Price
- $36.77
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 1y ago

Door Kick Plate 6 x 28 Aluminum Kick Plate Fits 30 Doors Gold Mirror Finish
- Price
- $29.20
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 1y ago

STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor
- Price
- $28.69
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

2 PCS 8 x 34 Self Adhesive Door Kick Plate for Bottom of Door Stainless Steel Front Door Kick Plates Kickplates for 36 Door Interior and Exterior (Brushed Gold)
- Price
- $32.98
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
24
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
18%
- PRIME-LINE31%
- CANGETS24%
- Deck the Door Decor11%
- Don-Jo7%
- Profasion5%
- GDI Hardware5%
- Open — no brand owns it (7 brands, 18%)
Demand
Brass Door Plate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.9×
Search terms
Top Brass Door Plate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brass door kick plate7K/yr
- brass door plate8K/yr
- brass kick plate5K/yr
- brass kick plates for doors1K/yr
- brass kickplates for exterior doors481/yr
Reviews and returns
What reviews say buyers love and hate about Brass Door Plate
We read the reviews and the return reasons for every product selling here.
“My house faces West and the front takes a lot of weather-- snow, rain, heat/sun-- and the brass color plate I had looks horrible now”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brass Door Plate questions
Answered from the same tracked data.









