Skip to content

Brass Door Plate

Fail

Shoppers spend only $28K a year here, so Brass Door Plate is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$28K/yr22K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
49%top-5 click share · 13 brands · 24 sellers

Flapen Score

Brass Door Plate against its category

The dotted line is the Tools & Home Improvement average. Past it, Brass Door Plate is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Door Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Brass Door Plate 22K times last year and spent an estimated $28K. The top 5 brands take 78% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
3.5%
Market size, estimated
$28Ka year
Peak month
October1.9× the quietest month
Top search term
brass door kick plate7K searches a year

02 · Price

A sale here is worth $36.89.

Listings sell for $36.89 on average, from $10.84 to $80.49. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $36.89 that is $0 to $4K a year per listing.

Average price
$36.89inside the $15 to $100 sweet spot
Price range
$10.84–$80.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #62 within Door Hardware & Locks. It carries 175 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
75%
Out of stock, average day
4.5%
Average rank
#62in Door Hardware & Locks
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
175per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Brass Door Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$8K$11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

18%

  • PRIME-LINE31%
  • CANGETS24%
  • Deck the Door Decor11%
  • Don-Jo7%
  • Profasion5%
  • GDI Hardware5%
  • Open — no brand owns it (7 brands, 18%)

Demand

Brass Door Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Brass Door Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brass door kick plate7K/yr
  • brass door plate8K/yr
  • brass kick plate5K/yr
  • brass kick plates for doors1K/yr
  • brass kickplates for exterior doors481/yr

Reviews and returns

What reviews say buyers love and hate about Brass Door Plate

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Color”
6.2%of orders come back
“My house faces West and the front takes a lot of weather-- snow, rain, heat/sun-- and the brass color plate I had looks horrible now”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brass Door Plate questions

Answered from the same tracked data.