Skip to content

Brass Desk Lamp

Fail

Shoppers spend only $59K a year here, so Brass Desk Lamp is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$59K/yr55K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
38%top-5 click share · 30 brands · 43 sellers

Flapen Score

Brass Desk Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Brass Desk Lamp is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Desk Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Brass Desk Lamp 55K times last year and spent an estimated $59K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
2.6%
Market size, estimated
$59Ka year
Peak month
January2.6× the quietest month
Top search term
gold rechargeable table lamp20K searches a year

02 · Price

A sale here is worth $40.34.

Listings sell for $40.34 on average, from $19.64 to $100.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.34 that is $0 to $4K a year per listing.

Average price
$40.34inside the $15 to $100 sweet spot
Price range
$19.64–$100.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #327 within Lamps & Shades. It carries 796 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
5.6%
Average rank
#327in Lamps & Shades
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
796per listing
Listings tracked
43

04 · Newcomers

Amazon counts 15 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
15Amazon's first-year sales bar
Average brand age
28 months

Products

Top Brass Desk Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

43

Top-5 brand share

58%

Top 20: 92%

Top-5 click share

38%

Top 20: 77%

Open market

37%

  • Kakanuo26%
  • Yogaret12%
  • KDG9%
  • LUTEC5%
  • O'Bright5%
  • keysays5%

Demand

Brass Desk Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Brass Desk Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold rechargeable table lamp20K/yr
  • antique brass table lamp12K/yr
  • gold battery lamp7K/yr
  • gold rechargeable lamp4K/yr
  • gold battery operated lamp4K/yr
  • brass cordless table lamp5K/yr
  • gold touch lamp cordless4K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Desk Lamp

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
31%of negative reviews mention “Charging”
5.4%of orders come back
“Does not hold a charge”
A buyer, on “Charging”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brass Desk Lamp questions

Answered from the same tracked data.