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Bradford White Anode Rod

Fail

Demand is soft, at -35.7% this quarter, so Bradford White Anode Rod is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$107K/yr26K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
69%top-5 click share · 7 brands · 32 sellers

Flapen Score

Bradford White Anode Rod against its category

The dotted line is the Tools & Home Improvement average. Past it, Bradford White Anode Rod is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bradford White Anode Rod market on Amazon at a glance

Shoppers on Amazon United States searched for Bradford White Anode Rod 26K times last year and spent an estimated $107K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
5.9%
Market size, estimated
$107Ka year
Peak month
January2.3× the quietest month
Top search term
bradford white anode rod21K searches a year

02 · Price

A sale here is worth $68.79.

Listings sell for $68.79 on average, from $25.56 to $176.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $68.79 that is $0 to $7K a year per listing.

Average price
$68.79inside the $15 to $100 sweet spot
Price range
$25.56–$176.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #8,322 within Plumbing. It carries 683 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
10.8%
Average rank
#8,322in Plumbing
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
683per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Bradford White Anode Rod products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$21K$32K$43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

32

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • The Water Connection38%
  • Eastman30%
  • Corro-Protec16%
  • Bradford White7%
  • Podoy3%
  • Woogreat3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bradford White Anode Rod search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Bradford White Anode Rod

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Assembly/Installation”
32%of negative reviews mention “Smell”
5.5%of orders come back
“Sulphur smell problem”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bradford White Anode Rod questions

Answered from the same tracked data.