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Brad Point Drill Bit Set

Maybe

Products sell for $31.85 on average, inside the sweet spot. But demand is soft, at -9.2% this quarter, so Brad Point Drill Bit Set is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$236K/yr160K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
42%top-5 click share · 17 brands · 61 sellers

Flapen Score

Brad Point Drill Bit Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Brad Point Drill Bit Set is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brad Point Drill Bit Set market on Amazon at a glance

Shoppers on Amazon United States searched for Brad Point Drill Bit Set 160K times last year and spent an estimated $236K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
4.6%
Market size, estimated
$236Ka year
Peak month
November1.9× the quietest month
Top search term
brad point drill bit set79K searches a year

02 · Price

A sale here is worth $31.85.

Listings sell for $31.85 on average, from $5.87 to $144.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.85 that is $3K to $8K a year per listing.

Average price
$31.85inside the $15 to $100 sweet spot
Price range
$5.87–$144.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #53 within Power Drill Parts & Accessories. It carries 1,330 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#53in Power Drill Parts & Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,330per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Brad Point Drill Bit Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$19K$28K$38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

61

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

25%

  • Fisch30%
  • DEWALT20%
  • Blu7ive7%
  • MACXCOIP6%
  • Narwhal6%
  • VALYRIANTOOL6%

Demand

Brad Point Drill Bit Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Brad Point Drill Bit Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brad point drill bit set79K/yr
  • brad point drill bits29K/yr
  • brad-point drill bits10K/yr
  • brad point drill bits for woodworking13K/yr
  • brad point drill bit5K/yr
  • fisch brad point drill bit set4K/yr
  • metric brad point drill bit set5K/yr
  • brad point bits4K/yr
  • fisch drill bits4K/yr
  • brad point wood drill bits4K/yr

Reviews and returns

What reviews say buyers love and hate about Brad Point Drill Bit Set

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Poor quality case”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brad Point Drill Bit Set questions

Answered from the same tracked data.