Is brad point drill bit set profitable to sell on Amazon United States?

The niche generates $236K/yr across 31 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the brad point drill bit set niche?

17 brands and 61 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in brad point drill bit set?

Top complaints mined from reviews: Quality-Overall, Durability, Sharpness. The return rate is 1.1%.

When does demand for brad point drill bit set peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the brad point drill bit set niche?

Listings span $5.87–$144.82; the average listing price is $31.85 (sweet spot $15–$100). The average incumbent carries 1,330 reviews — the moat a new listing must climb.

brad point drill bit set

Worth a look

Shows a sweet-spot price point ($31.85 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$31.85

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.87–$144.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,330

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$235K

$236K/yr · 160K searches

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, brad point drill bit set is a $236K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

brad point drill bit set market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $191K–$255K; units × avg price
Conversion rate: 4.6%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 2.6%
Avg brand age: 67 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

25%

Fisch30%
DEWALT20%
Blu7ive7%
MACXCOIP6%
Narwhal6%
VALYRIANTOOL6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top brad point drill bit set search terms

brad point drill bit set79K/yr -10.3%4.0% conv.
brad point drill bits29K/yr +4.3%3.2% conv.
brad-point drill bits10K/yr +9.5%2.2% conv.
brad point drill bits for woodworking13K/yr -32.9%4.1% conv.
brad point drill bit5K/yr +0.6%3.2% conv.
fisch brad point drill bit set4K/yr +22.6%4.5% conv.
metric brad point drill bit set5K/yr -28.2%6.3% conv.
brad point bits4K/yr +13.6%4.8% conv.
fisch drill bits4K/yr -15.4%2.1% conv.
brad point wood drill bits4K/yr -32.1%2.7% conv.

All search terms

Top brad point drill bit set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DEWALT Drill Bit Set Brad Point 6-Piece (DW1720) Black

DEWALT$14.454.6★2,195 rev

Fisch Brad Point Drill Bit Set 25-Piece Chrome Vanadium Wood Drill Bits Sizes from 1mm - 13mm FSF-364740

Fisch$69.254.4★699 rev

Fisch Brad Point Drill Forstner Bit Set Chrome Vanadium Wood Bit Precision Woodworking Tools DIY & Professional Use Compatible with Standard Drills Crafted in Austria Sizes 1/161/2 - 29 Pcs

Fisch$144.824.4★699 rev

Narwhal Brad Point Wood Drill Bit Set (12 Pack with Storage Case - 1/8 to 1/2) Carpenters Quality - Woodworking Bits for All Types of Woods

Narwhal$15.974.7★77 rev

MACXCOIP Brad Point Wood Drill Bit Set 29Pcs HSS Drill Bit Set with Double Flutes Design for Carpenter Woodworking and All Types of Wood (1/16 - 1/2)

MACXCOIP$52.734.6★356 rev

Newest

by launch date

25Pcs Brad Point Drill Bit Set Titanium Coated HSS Full Ground Wood Drill Bits for Hardwood & Softwood 1-13mm (0.5mm Step) with Storage Case

Blu7ive$38.5415 rev

5mo ago

25PCS Brad Point Drill Bit Set 1-13mm HSS Fully Ground Double Flute Wood Drill Bits for All Types of Wood with Index Storage Case (0.5mm Step)

LEOMAUNYX$37.3213 rev

5mo ago

SFosdfly Brad Point Wood Drill Bit Set 10 pcs Wood Twist Drill Bits

SFosdfly$9.9321 rev

7mo ago

29Pcs Brad Point Drill Bit Set Titanium Coated HSS Wood Drill Bits for Hardwood & Softwood Full Ground with Self-Centering Tip (1/16-1/2 Inch 1/64 Inch Increment) & Storage Case

Blu7ive$45.1820 rev

7mo ago

TOOLMAYS Brad Point Drill Bit Set 29 PCS HSS Wood Drill Bit Set with Double Flutes Design for Carpenter Woodworking and All Types of Wood (1/16 - 1/2)

TOOLMAYS$52.9513 rev

9mo ago

What buyers say about brad point drill bit set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Sharpness19%

“The bits are very sharp”

Value For Money13%

“Fair price”

Precision Of Cut10%

“they cut fast”

Durability8%

“A nice and durable collection”

Advertised Vs Actual Product6%

“Just as advertised”

Size-Overall4%

“The sizing is accurate”

Ease Of Use2%

“easy to use”

Strength2%

“They are strong”

Ease Of Cleaning2%

“The design favors clean”

What buyers complain about

Quality-Overall31%

“Poor quality case”

Durability17%

“=breaks easily”

Sharpness6%

“These are so dull”

Defective Material/Parts5%

“or the case has a defect”

Value For Money5%

“if you don't then maybe saving the money is worth it”

Precision Of Cut4%

“If you want accurate holes don't buy these drills”

Size-Overall3%

“not fit the drill dimensions”

Ease Of Use3%

“The metal box was difficult to open”

Material Quality2%

“the cost-saving plastic case is crap”

Functionality-Overall1%

“not when passing through the back of the boards so backing with scrap sacrificial board doesn't help”

Top return reasons

Defective Material/Parts24%

Size-Overall21%

Compatibility-Overall13%

Advertised Vs Actual Product9%

Value For Money8%

Functionality-Overall5%

Durability4%

Quality-Overall3%