br40 led light bulbs
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.46avg listing price — sweet spot $15–$100
Price range
Great$8.45–$73.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,294.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay$269K$269K/yr · 134K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, br40 led light bulbs is a $269K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
br40 led light bulbs market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $295K–$368K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #941
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 3.3%
- Avg brand age
- 74 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
77
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
7%
- Sunco Lighting51%
- Feit Electric27%
- TORCHSTAR4%
- E ENERGETIC LIGHTING4%
- LEDVANCE3%
- GE3%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top br40 led light bulbs search terms
- br40 led light bulbs55K/yr
- br4017K/yr
- br40 65w indoor flood14K/yr
- br 40 led light bulbs8K/yr
- br40 led5K/yr
- br40 light bulbs6K/yr
- ecosmart br404K/yr
- br 40 65w indoor flood light bulbs soft white4K/yr
- br40 bulb3K/yr
- sunco br40 led 1400 17w2K/yr
Top br40 led light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunco 6 Pack BR40 LED Flood Light Bulb E26 17W=100W 3000K Warm White
Sunco Lighting$33.454.5★6,221 rev
Sunco 6 Pack BR40 LED Flood Light Bulb E26 17W=100W 2700K Soft White
Sunco Lighting$33.924.5★6,221 rev
Feit Electric BR40 LED Light Bulbs 65W Eq Dimmable Soft White 6 Pack
Feit Electric$34.754.5★766 rev
Feit Electric BR40 LED Light Bulbs 65W Eq Dimmable Soft White 2 Pack
Feit Electric$13.424.5★766 rev
Sunco 10 Pack BR40 LED Flood Light Bulb E26 17W=100W 5000K Daylight
Sunco Lighting$53.384.5★3,575 rev
Newest
by launch date
Feit Electric BR40 LED Light Bulb 100W Eq 5CCT 6Way 2 Pack
Feit Electric$20.5157 rev
LUXRITE BR40 LED Light Bulb 12W (75 Watt Equivalent) 5CCT 2700K 3000K 3500K 4000K 5000K CRI 90 Dimmable 1080 Lumens LED Flood Light Bulb UL Listed E26 Medium Base (4 Pack)
LUXRITE$32.0952 rev
Bioluz LED 4 Pack BR40 LED Light Bulbs - Brightest Dimmable Instant ON Warm White 2700K 120W Equivalent Using 16W 1400 Lumen High CRI Indoor Floodlight Bulb Smooth UL Listed FCC RoHS Compliant
Bioluz LED$24.8615 rev
Energetic BR40 LED Indoor Flood Light Bulbs Dimmable 5000K Daylight 110W Equivalent 1600LM E26 Base Recessed Can Light High Lumen Flicker Free UL Listed 10 Pack
E ENERGETIC LIGHTING$48.16139 rev
Feit Electric BR40 LED Light Bulb 5CCT Dimmable - 150W Equivalent 1 Pack
Feit Electric$11.35110 rev
Trending
90-day click momentum
Feit Electric BR40 LED Light Bulb 5CCT Dimmable - 85W Equivalent 1 Pack
Feit Electric$8.455.0★
Sunco 4 Pack BR40 LED Flood Light Bulb E26 17W=100W 3000K Warm White
Sunco Lighting$26.724.4★
Sunco 10 Pack BR40 LED Flood Light Bulb E26 17W=100W 5000K Daylight
Sunco Lighting$53.384.5★
Feit Electric BR40 LED Light Bulb 5CCT Dimmable - 150W Equivalent 1 Pack
Feit Electric$11.354.3★
Energetic BR40 LED Indoor Flood Light Bulbs Dimmable 5000K Daylight 110W Equivalent 1600LM E26 Base Recessed Can Light High Lumen Flicker Free UL Listed 10 Pack
E ENERGETIC LIGHTING$48.164.4★
What buyers say about br40 led light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Bright lights”
“Good quality light”
“Works as advertised”
“Doesn't flicker and works perfectly with a dimmer switch”
“Good value”
“The adjustable color choice is fantastic”
“Good fit,”
“Works Perfect”
“Adjustable”
“Bulb Life”
What buyers complain about
“Flickering lights”
“Dont last”
“This requires an annoying cycling of the wall switch several times to get back to your default color”
“Blinding light”
“Bulbs did not work”
“the increase in price I would not order them again”
“purposely chose these Feit bulbs thinking they would be better quality”
“They simply didnt turn on when I put them into the socket”
“interferes with wifi not worth it”
“hard to do”
Top return reasons
Common questions
- Is br40 led light bulbs profitable to sell on Amazon United States?
- The niche generates $269K/yr across 27 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the br40 led light bulbs niche?
- 11 brands and 77 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in br40 led light bulbs?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Color. The return rate is 4.5%.
- When does demand for br40 led light bulbs peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the br40 led light bulbs niche?
- Listings span $8.45–$73.69; the average listing price is $29.46 (sweet spot $15–$100). The average incumbent carries 1,294 reviews — the moat a new listing must climb.