br40 65w indoor flood
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.25avg listing price — sweet spot $15–$100
Price range
Great$9.52–$73.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,733.4avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$29K$29K/yr · 18K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, br40 65w indoor flood is a $29K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
br40 65w indoor flood market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $45K–$61K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #848
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 73%
- Out of stock
- 0.5%
- Avg brand age
- 105 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
52
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Feit Electric45%
- Sunco Lighting33%
- GE11%
- Philips LED5%
- PHILIPS4%
- E ENERGETIC LIGHTING1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top br40 65w indoor flood products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Feit Electric BR40 LED Light Bulbs 65W Eq Dimmable Soft White 6 Pack
Feit Electric$34.754.5★766 rev
Feit Electric BR40 LED Light Bulbs 65W Eq Dimmable Soft White 2 Pack
Feit Electric$13.424.5★766 rev
Sunco 6 Pack BR40 LED Flood Light Bulb E26 17W=100W 2700K Soft White
Sunco Lighting$33.924.5★6,221 rev
GE Refresh BR40 LED Floodlight Bulbs Daylight 65W Equiv 2 Pack
GE$15.324.6★202 rev
Sunco 4 Pack BR40 LED Flood Light Bulb E26 17W=100W 3000K Warm White
Sunco Lighting$26.724.4★335 rev
Newest
by launch date
PHILIPS LED Frosted Dimmable Warm Glow Effect BR40 Light Bulb - EyeComfort Flicker Free - 8.8W = 65W - 800 Lumen - Soft White (2700K) - E26 Base - Indoor - Title 20
PHILIPS$9.5226 rev
Feit Electric BR40 LED Light Bulb 65W Eq 5CCT 6Way 2 Pack
Feit Electric$15.2346 rev
Energetic BR40 LED Light Bulbs Indoor Flood Light Dimmable 5000K Daylight 110W Equivalent 1600LM E26 Base Recessed Can Lights High Lumen Flicker Free UL Listed 6 Pack
E ENERGETIC LIGHTING$32.6876 rev
PHILIPS LED 65W BR40 4-Pack Ultra Definition Soft White (2700K) 800 Lumen (10W = 65W) Dimmable Frosted Flicker-Free Light Bulbs
Philips LED$35.51134 rev
GE Refresh BR40 LED Floodlight Bulbs Daylight 65W Equiv 2 Pack
GE$15.32202 rev
Trending
90-day click momentumEnergetic BR40 LED Light Bulbs Indoor Flood Light Dimmable 5000K Daylight 110W Equivalent 1600LM E26 Base Recessed Can Lights High Lumen Flicker Free UL Listed 6 Pack
E ENERGETIC LIGHTING$32.684.4★
Philips Duramax Indoor Dimmable BR40 Flood Light Bulb: 2740-Kelvin 65-Watt Medium Screw Base Warm White
PHILIPS$24.784.3★
Sunco 4 Pack BR40 LED Flood Light Bulb E26 17W=100W 3000K Warm White
Sunco Lighting$26.724.4★
Sunco 10 Pack BR40 LED Flood Light Bulb E26 17W=100W 5000K Daylight
Sunco Lighting$53.384.5★
Sunco 16 Pack BR40 LED Flood Light Bulb E26 17W=100W 3000K Warm White
Sunco Lighting$73.694.4★
What buyers say about br40 65w indoor flood
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“Works as advertised”
“good product Suitable and similar replacement to the discontinued bulbs”
“no flickering like other reviewers said”
“Color matches perfectly”
“Good value”
“Works Perfect”
“Bulb Life”
“The Sunco BR40 is an excellent indoor flood light”
“Easy to grip”
What buyers complain about
“Flicker when turning on”
“Had several fail within warrantee time”
“Bulbs did not work”
“I wish there was an option for a bulb that was less bright”
“purposely chose these Feit bulbs thinking they would be better quality”
“the increase in price I would not order them again”
“They simply didnt turn on when I put them into the socket”
“A bit too yellow for me”
“Description is incorrect”
“They are slightly smaller than a typical BR40”
Top return reasons
Common questions
- Is br40 65w indoor flood profitable to sell on Amazon United States?
- The niche generates $29K/yr across 15 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the br40 65w indoor flood niche?
- 6 brands and 52 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in br40 65w indoor flood?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Functionality-Overall. The return rate is 4.2%.
- When does demand for br40 65w indoor flood peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the br40 65w indoor flood niche?
- Listings span $9.52–$73.69; the average listing price is $30.25 (sweet spot $15–$100). The average incumbent carries 1,733 reviews — the moat a new listing must climb.