Box Cutter with Holster

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

38K

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

9.4%

Market size, estimated

$60Ka year

Peak month

March2.0× the quietest month

Top search term

easy cut 2000 box cutter13K searches a year

Listings sell for $16.64 on average, from $8.72 to $76.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.64 that is $4K to $8K a year per listing.

Average price

$16.64inside the $15 to $100 sweet spot

Price range

$8.72–$76.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.3%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #336 within Knives, Parts & Accessories. It carries 1,042 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

92%

Out of stock, average day

1.4%

Average rank

#336in Knives, Parts & Accessories

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,042per listing

Listings tracked

12

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months