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Box Cutter with Holster

Fail

Shoppers spend only $60K a year here, so Box Cutter with Holster is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$60K/yr38K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
74%top-5 click share · 7 brands · 48 sellers

Flapen Score

Box Cutter with Holster against its category

The dotted line is the Tools & Home Improvement average. Past it, Box Cutter with Holster is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Box Cutter with Holster market on Amazon at a glance

Shoppers on Amazon United States searched for Box Cutter with Holster 38K times last year and spent an estimated $60K. The top 5 brands take 93% of clicks. Demand peaks in Mar–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
9.4%
Market size, estimated
$60Ka year
Peak month
March2.0× the quietest month
Top search term
easy cut 2000 box cutter13K searches a year

02 · Price

A sale here is worth $16.64.

Listings sell for $16.64 on average, from $8.72 to $76.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.64 that is $4K to $8K a year per listing.

Average price
$16.64inside the $15 to $100 sweet spot
Price range
$8.72–$76.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #336 within Knives, Parts & Accessories. It carries 1,042 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
1.4%
Average rank
#336in Knives, Parts & Accessories
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,042per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Box Cutter with Holster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$18K$24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

48

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Easy Cut59%
  • Veltec19%
  • NSBGPSD6%
  • LRWZOV5%
  • GAQUECY4%
  • Cosco4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Box Cutter with Holster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.0×

Search terms

Top Box Cutter with Holster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easy cut 2000 box cutter13K/yr
  • easy cut 2000 blades3K/yr
  • easy cut box cutter6K/yr
  • easy cut 20004K/yr
  • easycut 2000 box cutter4K/yr
  • easy cut3K/yr
  • easy cut blades4K/yr
  • easy cut 2000 box cutter blades2K/yr

Reviews and returns

What reviews say buyers love and hate about Box Cutter with Holster

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
16%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“not high quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Box Cutter with Holster questions

Answered from the same tracked data.