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Bosch 12v Drill

Fail

The top 5 brands take 100% of clicks, so Bosch 12v Drill is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$129K/yr52K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
47%top-5 click share · 2 brands · 70 sellers

Flapen Score

Bosch 12v Drill against its category

The dotted line is the Tools & Home Improvement average. Past it, Bosch 12v Drill is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch 12v Drill market on Amazon at a glance

Shoppers on Amazon United States searched for Bosch 12v Drill 52K times last year and spent an estimated $129K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
1.9%
Market size, estimated
$129Ka year
Peak month
November1.4× the quietest month
Top search term
bosch 12v drill20K searches a year

02 · Price

A sale here is worth $132.63.

Listings sell for $132.63 on average, from $69.54 to $236.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $132.63 that is $0 to $13K a year per listing.

Average price
$132.63above the $15 to $100 sweet spot
Price range
$69.54–$236.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #175 within Power Tools. It carries 2,172 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
94%
Out of stock, average day
0.9%
Average rank
#175in Power Tools
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,172per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bosch 12v Drill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

0%

  • Bosch99%
  • DEWALT1%

Demand

Bosch 12v Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bosch 12v Drill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch 12v drill20K/yr
  • bosch 18v drill8K/yr
  • bosch drill 18v5K/yr
  • bosch drill 12v3K/yr
  • taladro bosch 18v6K/yr
  • bosch screw gun3K/yr
  • bosch hammer drill cordless3K/yr
  • taladro bosch 20v3K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch 12v Drill

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Battery Life”
2.4%of orders come back
“the battery doesnt keep”
A buyer, on “Battery Life”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bosch 12v Drill questions

Answered from the same tracked data.