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Bosch

Fail

The top 5 brands take 99% of clicks, so Bosch is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$726K/yr1.5M searches / yr
90-day growth
+3.8%search demand this quarter
Competition
39%top-5 click share · 6 brands · 104 sellers

Flapen Score

Bosch against its category

The dotted line is the Tools & Home Improvement average. Past it, Bosch is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch market on Amazon at a glance

Shoppers on Amazon United States searched for Bosch 1.5M times last year and spent an estimated $726K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $726K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
0.4%
Market size, estimated
$726Ka year
Peak month
April4.2× the quietest month
Top search term
bosch556K searches a year

02 · Price

A sale here is worth $131.33.

Listings sell for $131.33 on average, from $15.97 to $487.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $131.33 that is $0 to $13K a year per listing.

Average price
$131.33above the $15 to $100 sweet spot
Price range
$15.97–$487.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #197 within Power Tools. It carries 1,585 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#197in Power Tools
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,585per listing
Listings tracked
46

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bosch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$29K$58K$87K$116K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

104

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 73%

Open market

0%

  • Bosch87%
  • MiLESEEY7%
  • Bosch Professional2%
  • Huepar2%
  • Nutrimill1%
  • GVKIEDO1%
  • Open — no brand owns it (0%)

Demand

Bosch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.2×

Search terms

Top Bosch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch556K/yr
  • bosch tools285K/yr
  • bosch 18v126K/yr
  • bosch drill104K/yr
  • bosh91K/yr
  • bosch 18v tools60K/yr
  • bosch power tools41K/yr
  • taladro bosch34K/yr
  • bosch tools clearance24K/yr
  • herramientas bosch16K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“there is an apparent lack of decent Quality Control”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bosch questions

Answered from the same tracked data.