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Boroux Filters for Berkey

Fail

The top 5 brands take 100% of clicks, so Boroux Filters for Berkey is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$67K/yr9K searches / yr
90-day growth
-37.4%search demand this quarter
Competition
93%top-5 click share · 4 brands · 8 sellers

Flapen Score

Boroux Filters for Berkey against its category

The dotted line is the Tools & Home Improvement average. Past it, Boroux Filters for Berkey is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boroux Filters for Berkey market on Amazon at a glance

Shoppers on Amazon United States searched for Boroux Filters for Berkey 9K times last year and spent an estimated $67K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-37.4%
Conversion, latest week
4.9%
Market size, estimated
$67Ka year
Peak month
February2.2× the quietest month
Top search term
boroux filters for berkey5K searches a year

02 · Price

A sale here is worth $159.55.

Listings sell for $159.55 on average, from $52.65 to $357.88. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $159.55 that is $0 to $16K a year per listing.

Average price
$159.55above the $15 to $100 sweet spot
Price range
$52.65–$357.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #95 within Water Filtration & Softeners. It carries 331 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#95in Water Filtration & Softeners
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
331per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Boroux Filters for Berkey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

$0$13K$27K$40K$53K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Boroux80%
  • Larayci11%
  • Waterdrop6%
  • Renami3%

Demand

Boroux Filters for Berkey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Boroux Filters for Berkey

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Filtration”
39%of negative reviews mention “Filtration”
1.9%of orders come back
“These filters dont work”
A buyer, on “Filtration”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Boroux Filters for Berkey questions

Answered from the same tracked data.