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Bora Wood Storage Rack

Fail

The top 5 brands take 100% of clicks, so Bora Wood Storage Rack is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$43K/yr17K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
87%top-5 click share · 2 brands · 8 sellers

Flapen Score

Bora Wood Storage Rack against its category

The dotted line is the Tools & Home Improvement average. Past it, Bora Wood Storage Rack is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bora Wood Storage Rack market on Amazon at a glance

Shoppers on Amazon United States searched for Bora Wood Storage Rack 17K times last year and spent an estimated $43K. All 2 brands take every click. Demand peaks in Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
6.8%
Market size, estimated
$43Ka year
Peak month
October2.0× the quietest month
Top search term
bora wood rack9K searches a year

02 · Price

A sale here is worth $37.01.

Listings sell for $37.01 on average, from $29.07 to $42.49. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $37.01 that is $4K to $9K a year per listing.

Average price
$37.01inside the $15 to $100 sweet spot
Price range
$29.07–$42.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Storage & Home Organization. It carries 2,177 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#222in Storage & Home Organization
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
2,177per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bora Wood Storage Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

$0$7K$13K$20K$26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • BORA88%
  • Ultrawall12%
  • Open — no brand owns it (0%)

Demand

Bora Wood Storage Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Bora Wood Storage Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bora wood rack9K/yr
  • bora lumber rack5K/yr
  • bora wood storage rack3K/yr

Reviews and returns

What reviews say buyers love and hate about Bora Wood Storage Rack

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Very small, didnt hold much lumber”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bora Wood Storage Rack questions

Answered from the same tracked data.