Is Book Light profitable to sell on Amazon United States?

Flapen scores Book Light 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $8.9M a year across 27 tracked products. Amazon counts 8 of the 8 products launched in the last year as successful launches. Search demand grew -9.0% in the last 90 days.

How competitive is the Book Light niche on Amazon United States?

9 brands and 220 sellers compete in Book Light on Amazon United States. The top 5 Book Light products take 52% of clicks, and the top 5 brands take 81%.

When does demand for Book Light peak?

Search demand for Book Light on Amazon United States peaks in Jan–Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Book Light niche?

Book Light sells for $11.60 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.41 to $23.35. The average product has 15,834 reviews, the count a new listing must catch up to.

Book Light

Maybe

Shoppers spend $8.9M a year here. But the average product has 15,834 reviews to catch up to, so Book Light is a Maybe.

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $8.9M/yr10.3M searches / yr
90-day growth: -9.0%search demand this quarter
Competition: 52%top-5 click share · 9 brands · 220 sellers

Flapen Score

Book Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Book Light is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Book Light market on Amazon at a glance

Shoppers on Amazon United States searched for Book Light 10.3M times last year and spent an estimated $8.9M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 10.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.9M a year.

Searches, last 12 months: 10.3M
Growth, 90 days vs prior 90: -9.0%
Conversion, latest week: 7.4%
Market size, estimated: $8.9Ma year
Peak month: December2.3× the quietest month
Top search term: book light4.0M searches a year

02 · Price

A sale here is worth $11.60.

Listings sell for $11.60 on average, from $6.41 to $23.35. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 40,000 to 50,000 of them. At $11.60 that is $464K to $580K a year per listing.

Average price: $11.60under the $15 to $100 sweet spot
Price range: $6.41–$23.35
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 800K or moreAmazon's top range
Units per listing a year: 40,000–50,000
Revenue per listing a year: $464K–$580K
Returns: 1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Novelty Lighting. It carries 15,834 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #21in Novelty Lighting
Average rating: 4.56 starsAmazon United States average 4.42 stars
Average reviews: 15,834per listing
Listings tracked: 27

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 8Amazon's first-year sales bar
Average brand age: 32 months

Products