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Bondo Wood Filler

Maybe

Buyers convert on 11.6% of searches. But the top 5 brands take 100% of clicks, so Bondo Wood Filler is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$493K/yr256K searches / yr
90-day growth
+36.2%search demand this quarter
Competition
93%top-5 click share · 4 brands · 54 sellers

Flapen Score

Bondo Wood Filler against its category

The dotted line is the Tools & Home Improvement average. Past it, Bondo Wood Filler is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bondo Wood Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Bondo Wood Filler 256K times last year and spent an estimated $493K. All 4 brands take every click. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $493K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
+36.2%
Conversion, latest week
11.6%
Market size, estimated
$493Ka year
Peak month
October3.1× the quietest month
Top search term
bondo wood filler176K searches a year

02 · Price

A sale here is worth $16.59.

Listings sell for $16.59 on average, from $9.27 to $23.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $16.59 that is $66K to $83K a year per listing.

Average price
$16.59inside the $15 to $100 sweet spot
Price range
$9.27–$23.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$66K–$83K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Adhesives & Sealers. It carries 2,936 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Adhesives & Sealers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,936per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Bondo Wood Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

$0$74K$148K$222K$296K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • bondo58%
  • 3M15%
  • Boncart14%
  • GORILLA13%

Demand

Bondo Wood Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Bondo Wood Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bondo wood filler176K/yr
  • wood bondo23K/yr
  • bondo wood filler exterior18K/yr
  • wood bondo filler12K/yr
  • 3m bondo wood filler6K/yr
  • wood filler bondo5K/yr
  • bondo for wood4K/yr
  • bondo wood4K/yr
  • wood bondo exterior3K/yr
  • bondo wood filler paintable2K/yr

Reviews and returns

What reviews say buyers love and hate about Bondo Wood Filler

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Ease Of Use”
1.1%of orders come back
“Not able to use”
A buyer, on “Ease Of Use”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bondo Wood Filler questions

Answered from the same tracked data.