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Bondo All Purpose Putty

Fail

Shoppers spend only $33K a year here, so Bondo All Purpose Putty is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$33K/yr43K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
77%top-5 click share · 7 brands · 99 sellers

Flapen Score

Bondo All Purpose Putty against its category

The dotted line is the Tools & Home Improvement average. Past it, Bondo All Purpose Putty is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bondo All Purpose Putty market on Amazon at a glance

Shoppers on Amazon United States searched for Bondo All Purpose Putty 43K times last year and spent an estimated $33K. The top 5 brands take 90% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
5.1%
Market size, estimated
$33Ka year
Top search term
bondo all purpose putty19K searches a year

02 · Price

A sale here is worth $15.17.

Listings sell for $15.17 on average, from $6.04 to $23.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $15.17 that is $2K to $4K a year per listing.

Average price
$15.17inside the $15 to $100 sweet spot
Price range
$6.04–$23.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #16 within Adhesives & Sealers. It carries 3,259 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#16in Adhesives & Sealers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,259per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bondo All Purpose Putty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$15K$20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

99

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • J-B Weld45%
  • bondo15%
  • 3M13%
  • Boncart9%
  • DAP9%
  • GORILLA7%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bondo All Purpose Putty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Bondo All Purpose Putty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bondo all purpose putty19K/yr
  • multi purpose putty9K/yr
  • all purpose putty8K/yr
  • multipurpose putty7K/yr

Reviews and returns

What reviews say buyers love and hate about Bondo All Purpose Putty

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Size-Overall”
1.0%of orders come back
“they grew larger as time passed”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bondo All Purpose Putty questions

Answered from the same tracked data.