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Bona Mega

Fail

The top 5 brands take 100% of clicks, so Bona Mega is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$56K/yr13K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
80%top-5 click share · 2 brands · 82 sellers

Flapen Score

Bona Mega against its category

The dotted line is the Tools & Home Improvement average. Past it, Bona Mega is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bona Mega market on Amazon at a glance

Shoppers on Amazon United States searched for Bona Mega 13K times last year and spent an estimated $56K. All 2 brands take every click. Demand peaks in Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
4.9%
Market size, estimated
$56Ka year
Peak month
October2.2× the quietest month
Top search term
bona mega one9K searches a year

02 · Price

A sale here is worth $89.06.

Listings sell for $89.06 on average, from $19.17 to $162.08. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $89.06 that is $9K to $22K a year per listing.

Average price
$89.06inside the $15 to $100 sweet spot
Price range
$19.17–$162.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #145 within Flooring. It carries 2,789 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#145in Flooring
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,789per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 123 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
123 months

Products

Top Bona Mega products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$6K$11K$17K$22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Bona90%
  • Bona Professional10%

Demand

Bona Mega search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Bona Mega

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Ease Of Cleaning”
1.6%of orders come back
“when I tried to clean it off it didnt work”
A buyer, on “Ease Of Cleaning”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bona Mega questions

Answered from the same tracked data.