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Bolt Action Pen

Fail

The top 5 brands take 100% of clicks, so Bolt Action Pen is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$375K/yr396K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
82%top-5 click share · 4 brands · 7 sellers

Flapen Score

Bolt Action Pen against its category

The dotted line is the Tools & Home Improvement average. Past it, Bolt Action Pen is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bolt Action Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Bolt Action Pen 396K times last year and spent an estimated $375K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months
396K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
1.6%
Market size, estimated
$375Ka year
Peak month
December2.0× the quietest month
Top search term
olight pen197K searches a year

02 · Price

A sale here is worth $57.74.

Listings sell for $57.74 on average, from $10.32 to $75.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $57.74 that is $43K to $58K a year per listing.

Average price
$57.74inside the $15 to $100 sweet spot
Price range
$10.32–$75.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$43K–$58K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #582 within Flashlights. It carries 218 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#582in Flashlights
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
218per listing
Listings tracked
9

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bolt Action Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$56K$112K$169K$225K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • OLIGHT87%
  • TBOACTP5%
  • Origin-Joy5%
  • OKNIFE3%
  • Open — no brand owns it (0%)

Demand

Bolt Action Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Bolt Action Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olight pen197K/yr
  • o light pen24K/yr
  • olight pen 314K/yr
  • o pen22K/yr
  • olight open 312K/yr
  • pen with flashlight14K/yr
  • olight pen mini8K/yr
  • o pen 311K/yr
  • olight mini pen9K/yr
  • olight open15K/yr

Reviews and returns

What reviews say buyers love and hate about Bolt Action Pen

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Value For Money”
2.1%of orders come back
“It may be a bit pricey for some”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bolt Action Pen questions

Answered from the same tracked data.