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53

boho light fixture

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Market size 66Growth 34Conversion 8Competition 86Returns 13Price range 43Avg price 82Brand share 91Review moat 90Quality gap 30

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great206.34

avg incumbent reviews — the moat a new listing must climb

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great$79.98

avg listing price — sweet spot $15–$100

Market size

Good$645K

$645K/yr · 1.2M searches

Price range

Okay$15.23–$213.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, boho light fixture is a $645K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

boho light fixture market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
$640K–$800K
units × avg price
Conversion rate
0.7%
Avg BSR
#389
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
6.1%
Avg brand age
28 months
Avg seller age
171 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

45 falling

Sellers

59

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

29%

Top 20: 64%

Open market

52%

  • InterMaka14%
  • Rpzloila12%
  • ELYCCUPA8%
  • AyshwillDec6%
  • Giutna5%
  • Nathan James5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top boho light fixture search terms

  • rattan pendant light185K/yr
  • boho light fixture128K/yr
  • rattan chandelier172K/yr
  • boho chandelier125K/yr
  • rattan light fixture93K/yr
  • coastal chandelier62K/yr
  • rattan ceiling light53K/yr
  • boho pendant light51K/yr
  • boho ceiling light51K/yr
  • wicker light fixture38K/yr
All search terms

Top boho light fixture products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$19K6%$39K9%$58K12%$77K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about boho light fixture

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow29%

“Great light”

Assembly/Installation16%

“Easy install”

Quality-Overall15%

“Amazing quality”

Design-Overall7%

“The design is beautiful”

Value For Money5%

“They are affordable”

Advertised Vs Actual Product5%

“Just as advertised”

Size-Overall4%

“Perfect fit”

Shape/Style4%

“Definitely a great choice if you want something stylish”

Ease Of Use2%

“Easy peasy”

Color2%

“the shade creates a nice patterned shadow”

What buyers complain about

Size-Overall17%

“doesn't fit my space”

Assembly/Installation10%

“Difficult Assembly”

Quality-Overall9%

“the quality of the light is terrible”

Brightness/Shine/Glow5%

“it gives very little light”

Value For Money3%

“They do look expensive”

Socket/Port/Plug2%

“the wiring itself is faulty somewhere along the cord”

Advertised Vs Actual Product2%

“Deceptive advertising”

Functionality-Overall2%

“no matter what I do the 2 will not work”

Instructions/User Manual/Troubleshooting2%

“terrible instructions”

Durability2%

“Broke immediately”

Top return reasons

Size-Overall58%
Color8%
Advertised Vs Actual Product6%
Functionality-Overall5%
Defective Material/Parts4%
Quality-Overall3%
Material Quality3%
Value For Money2%
Brightness/Shine/Glow2%
Assembly/Installation2%

Common questions

Is boho light fixture profitable to sell on Amazon United States?
The niche generates $645K/yr across 67 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the boho light fixture niche?
45 brands and 59 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in boho light fixture?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 8.4% — above our launch gate.
When does demand for boho light fixture peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the boho light fixture niche?
Listings span $15.23–$213.01; the average listing price is $79.98 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.