Is Boat Safety Kit profitable to sell on Amazon United States?

Flapen scores Boat Safety Kit 66 out of 100 on Amazon United States, a Pass. Shoppers spend $2.8M a year across 19 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +86.1% in the last 90 days.

How competitive is the Boat Safety Kit niche on Amazon United States?

11 brands and 97 sellers compete in Boat Safety Kit on Amazon United States. The top 5 Boat Safety Kit products take 62% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Boat Safety Kit?

Boat Safety Kit buyers on Amazon United States complain most about Size-Overall, Leak-Proof, and Quality-Overall. Returns run at 0.1% of orders.

When does demand for Boat Safety Kit peak?

Search demand for Boat Safety Kit on Amazon United States peaks in Apr–May–Jun–Jul, and the busiest month runs 6.5× the quietest.

What does it cost to enter the Boat Safety Kit niche?

Boat Safety Kit sells for $51.70 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.60 to $174.37. The average product has 1,085 reviews, the count a new listing must catch up to.

Boat Safety Kit

Pass

Boat Safety Kit scores 66 out of 100, a Pass. Shoppers spend $2.8M a year here, search demand grew +86.1% this quarter, and returns run at 0.1% of orders.

Filters High Price

Flapen Score: 66
66 / 100Top 2% of 9,536 Tools & Home Improvement niches · +18 vs the category median of 48
Market size: $2.8M/yr665K searches / yr
90-day growth: +86.1%search demand this quarter
Competition: 62%top-5 click share · 11 brands · 97 sellers

Flapen Score

Boat Safety Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Boat Safety Kit is stronger. Inside it, weaker.

66Pass

This niche Category average

See the method

Market

The Boat Safety Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Boat Safety Kit 665K times last year and spent an estimated $2.8M. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +86.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months: 665K
Growth, 90 days vs prior 90: +86.1%
Conversion, latest week: 8.0%
Market size, estimated: $2.8Ma year
Peak month: June6.5× the quietest month
Top search term: boat fire extinguisher109K searches a year

02 · Price

A sale here is worth $51.70.

Listings sell for $51.70 on average, from $10.60 to $174.37. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $51.70 that is $129K to $155K a year per listing.

Average price: $51.70inside the $15 to $100 sweet spot
Price range: $10.60–$174.37
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 50K–60K
Units per listing a year: 2,500–3,000
Revenue per listing a year: $129K–$155K
Returns: 0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #16 within Fire Safety. It carries 1,085 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 1.2%
Average rank: #16in Fire Safety
Average rating: 4.69 starsAmazon United States average 4.42 stars
Average reviews: 1,085per listing
Listings tracked: 19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 54 months

Products