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Bluevua

Fail

The top 5 brands take 100% of clicks, so Bluevua is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$346K/yr79K searches / yr
90-day growth
+23.9%search demand this quarter
Competition
87%top-5 click share · 2 brands · 5 sellers

Flapen Score

Bluevua against its category

The dotted line is the Tools & Home Improvement average. Past it, Bluevua is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluevua market on Amazon at a glance

Shoppers on Amazon United States searched for Bluevua 79K times last year and spent an estimated $346K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+23.9%
Conversion, latest week
2.1%
Market size, estimated
$346Ka year
Peak month
July1.9× the quietest month
Top search term
bluevua57K searches a year

02 · Price

A sale here is worth $209.52.

Listings sell for $209.52 on average, from $33.26 to $342.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $209.52 that is $52K to $105K a year per listing.

Average price
$209.52above the $15 to $100 sweet spot
Price range
$33.26–$342.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$52K–$105K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Water Filtration & Softeners. It carries 1,258 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Water Filtration & Softeners
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,258per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Bluevua products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

$0$35K$69K$104K$138K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Bluevua98%
  • DREO2%

Demand

Bluevua search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Bluevua search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluevua57K/yr
  • bluevua reverse osmosis20K/yr
  • bluevua ro100ropot reverse osmosis system countertop water filter1K/yr

Reviews and returns

What reviews say buyers love and hate about Bluevua

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Filtration”
23%of negative reviews mention “Leak-Proof”
3.8%of orders come back
“Leaks all over”
A buyer, on “Leak-Proof”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bluevua questions

Answered from the same tracked data.