bluetooth outlet plug
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.82avg listing price — sweet spot $15–$100
Price range
Good$7.62–$35.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad7,812.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 67K searches
According to Flapen's Amazon United States niche tracking, bluetooth outlet plug is a $50K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bluetooth outlet plug market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 4.8%
- Avg brand age
- 39 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
16
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
6%
- GHome Smart48%
- EIGHTREE20%
- Govee13%
- HBN5%
- Zoiinet4%
- Kasa Smart4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.6×
Top bluetooth outlet plug search terms
- bluetooth outlet16K/yr
- bluetooth outlet plug17K/yr
- bluetooth plug outlet14K/yr
- bluetooth plug8K/yr
- bluetooth smart plug8K/yr
- bluetooth power outlet4K/yr
Top bluetooth outlet plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed
GHome Smart$25.474.4★4,148 rev
GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White
GHome Smart$9.724.4★4,148 rev
EIGHTREE 15A Smart Plug Wi-Fi & Bluetooth Smart Outlet for High-Power Home Appliances Works with Alexa & Google Home Easy Setup Timer & Remote Control FCC & ETL Certified 2.4GHz Wi-Fi Only
EIGHTREE$21.064.4★11,552 rev
Govee Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4G WiFi Only 4 Pack
Govee$26.384.5★13,726 rev
Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White
Kasa Smart$14.414.5★40,396 rev
Newest
by launch dateGHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed
GHome Smart$25.474,148 rev
GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White
GHome Smart$9.724,148 rev
GHome Smart Plug WiFi Smart Plugs Compatible with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White
GHome Smart$17.144,148 rev
Zoiinet Remote Control Outlet Plug Switch Buckle Design & Removable Wireless Light Switch 300 ft 1500W On Off Power Switch for Household Appliances No Wiring No WiFi Programmable Black
Zoiinet$21.16375 rev
Govee Smart Plug with Energy Monitoring WiFi Bluetooth Plug Work with Alexa and Google Assistant 15A Smart Outlets with Timer & Group Controller No Hub Required ETL&FCC Certified for Home 4 Pack
Govee$31.571,126 rev
Trending
90-day click momentum
HBN Outdoor Smart Plug Wi-Fi & Bluetooth Heavy Duty Outlet with 3 Independent Outlets Compatible with Alexa and Google Assistant IP44 Waterproof Voice & APP Control Outlet No Hub Required ETL Listed
HBN$19.494.2★
Remote Control Outlet Plug Wireless On Off Power Switch WILAWELS Wireless Remote Light Switch for Lamp Light Fan Programmable Compact 100ft RF Range FCC Listed Battery Included W02RC1106
WILAWELS$10.204.7★
GHome Smart Plug WiFi Smart Plugs Compatible with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White
GHome Smart$17.144.4★
Govee Smart Plug 15A WiFi Bluetooth Outlet 1 Pack Work with Alexa and Google Assistant WiFi Plugs with Multiple Timers Govee Home APP Group Control Remotely No Hub Required ETL&FCC Certified
Govee$11.074.6★
TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)
Tapo$20.624.5★
What buyers say about bluetooth outlet plug
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to install”
“Ease of use”
“GREAT PLUGS”
“Easy connection”
“Excellent product”
“They are affordable”
“As described”
“They do their job well”
“Compatible”
“Great timer”
What buyers complain about
“Does not connect”
“Break quickly”
“Didn't work”
“Poor quality control”
“Missing Plug”
“I was never able to install it”
“A bit pricey”
“They are large”
“The instructions aren't great”
“Not as easy to use”
Top return reasons
Common questions
- Is bluetooth outlet plug profitable to sell on Amazon United States?
- The niche generates $50K/yr across 20 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (34/100).
- How competitive is the bluetooth outlet plug niche?
- 9 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in bluetooth outlet plug?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 3.6%.
- When does demand for bluetooth outlet plug peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 11.6× the quietest.
- What does it cost to enter the bluetooth outlet plug niche?
- Listings span $7.62–$35.09; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 7,813 reviews — the moat a new listing must climb.