bluetooth light bulb
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.79avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$10.00–$35.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good643.1avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$207K$207K/yr · 181K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluetooth light bulb is a $207K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
bluetooth light bulb market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $222K–$267K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #1,283
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 62%
- Out of stock
- 0.6%
- Avg brand age
- 45 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- GE98%
- FIRE ROSE2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top bluetooth light bulb search terms
- ge led light bulb35K/yr
- ge reveal light bulbs15K/yr
- ge light bulbs 60 watt16K/yr
- ge reveal led 60 watt light bulbs23K/yr
- reveal light bulbs13K/yr
- ge soft white 60w light bulbs11K/yr
- ge reveal10K/yr
- ge light bulb8K/yr
- reveal light bulbs 60 watt5K/yr
- ge bulbs6K/yr
Top bluetooth light bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE Reveal HD+ LED Light Bulbs 60 Watt A19 Bulbs (4 Pack)
GE$14.824.5★96 rev
GE Relax LED Light Bulbs Soft White A19 60W Replacement 4 Pack
GE$12.794.7★1,288 rev
GE Refresh A19 LED Light Bulbs Daylight 60W Eqv 4 Pack
GE$12.804.7★626 rev
GE Daylight LED 60W Equivalent General Purpose A19 Light Bulbs (12 Pack)
GE$17.574.7★3,391 rev
GE Basic Light Bulbs 60 Watt Soft White A19 (4 Pack)
GE$10.004.6★707 rev
Newest
by launch date
GE Reveal LED A19 100 watt Equivalent 11 watts 1140 lumens HD Light Dimmable Medium Base Pure Clean Reveal HD Light (4 Bulbs)
GE$20.1822 rev
GE Reveal HD+ ST19 Vintage Edison Light Bulbs 60W 2 Pack
GE$16.991 rev
GE Reveal HD+ LED Light Bulbs 60 Watt A19 Bulbs (4 Pack)
GE$14.8296 rev
GE 60 Watt EQ A19 Classic Crystal Clear Soft White Medium Base (e-26) Dimmable LED Light Bulb 8-Pack
GE$11.45417 rev
GE Reveal Hd+ Led A19 Light Bulb 8 W 4/Pack
GE$19.9299 rev
Trending
90-day click momentumGE Reveal HD+ ST19 Vintage Edison Light Bulbs 60W 2 Pack
GE$16.995.0★
GE Reveal LED A19 100 watt Equivalent 11 watts 1140 lumens HD Light Dimmable Medium Base Pure Clean Reveal HD Light (4 Bulbs)
GE$20.184.6★
GE Lighting 30691 Reveal HD+ LED Light Bulbs 700 Lumens 9-Watts 2-Pk. - Quantity 1 (n/a)
GE$17.754.6★
GE Soft White 60 Watt Replacement LED Light Bulbs General Purpose Dimmable Light Bulbs (Soft White 12 Pack) (12)
GE$14.624.6★
GE LED+ Color Changing LED Light Bulbs with Remote No App or Wi-Fi Required A19 Bulbs (3 Pack)
GE$29.234.6★
What buyers say about bluetooth light bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Good brightness”
“Decent price”
“work perfectly with the dimmer switch”
“Excellent quality”
“Good color”
“As advertised”
“Works great”
“durability level I expected”
“Easy to use”
“These fit the bill”
What buyers complain about
“These bulbs flicker off”
“Do not last”
“overpriced”
“Horrible Quality no way theyre GE”
“Received used bulbs”
“I didnt like the brightness”
“I'd sue them for false advertising”
“Very Slight color difference”
“Did not work”
“The lights are difficult to replace”
Top return reasons
Common questions
- Is bluetooth light bulb profitable to sell on Amazon United States?
- The niche generates $207K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the bluetooth light bulb niche?
- 2 brands and 67 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bluetooth light bulb?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Value For Money. The return rate is 1.8%.
- When does demand for bluetooth light bulb peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the bluetooth light bulb niche?
- Listings span $10.00–$35.78; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.